OTC Pharmaceuticals - Australia | Statista Market Forecast

The revenue generated in the OTC Pharmaceuticals market in Australia is projected to reach US$4.55bn in 2024.
It is anticipated that the market will experience an annual growth rate of 5.54% (CAGR 2024-2029).
Among the various markets within the market, the largest market share is held by Vitamins & Minerals, with a market volume of US$1.40bn in 2024.
When compared globally, the United States generates the highest revenue, amounting to US$41.24bn in 2024.
On a per capita basis, the revenue generated per person in Australia is US$170.20 in 2024.
Furthermore, it is estimated that 23.47% of the total revenue in the OTC Pharmaceuticals market will be generated through online sales by 2024.
Australia's growing demand for natural and herbal OTC pharmaceuticals reflects a shift towards holistic health and wellness.

Definition:
The Over-the-Counter Pharmaceuticals market includes non-prescription medications, treatments, and healthcare products that are available directly to consumers without a prescription from a licensed healthcare professional. It includes both products which are exclusively sold in pharmacies and products which can be purchased elsewhere such as supermarkets, and online retailers. Sales by hospitals are not included.

Structure:
The market is subdivided into Analgesics, Cold and Cough Remedies, Digestives and Intestinal Remedies, Skin Treatment, Vitamins and Minerals, Hand Sanitizer, Eye care, Sleep aids, Wound care, and Other OTC Pharmaceuticals. The Analgesics market covers non-prescription pain-relief medications which help to relief aches, pains and fevers. Cold & Cough market covers non-prescription remedies aimed at relieving nasal congestion, coughing, sore throat, and related cold discomforts. The Digestives and Intestinal Remedies market encompasses non-prescription products designed to alleviate symptoms related to digestive discomfort and intestinal issues. The Skin Treatment market includes non-prescription medications formulated to address various dermatological concerns such as acne, eczema and dryness. The Vitamins and Minerals market comprises non-prescription dietary supplements containing essential nutrients such as vitamins and minerals. The Hand sanitizer market covers sanitizing products which are applied on hands to effectively reduce the presence of bacteria and viruses. The Eye Care market covers non-prescription products to address common eye-related discomforts such as dryness, irritation or redness. The Sleep Aids market covers non-prescription products designed to promote relaxation, alleviate insomnia, and improve sleep quality. The Wound Care market includes non-prescription products designed to facilitate wound healing and prevent infection.

Additional information:
OTC Pharmaceuticals comprises revenues, average revenue per capita. Sales channels show online and offline revenue. Revenues include VAT. The market only displays B2C revenues, hence B2B and B2G revenues are not included.
For more information on the data displayed, use the info button next to the boxes.

Natural and synthetic agents
Analgesics (e.g. Asprin, Paracetamol)
Cough & Cold remedies (e.g. Vicks VapoRub)
Vitamins and Minerals
Skin treatment products

Prescription medicines
Homeopathic remedies

The OTC Pharmaceuticals market in Australia is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to this positive trajectory.Customer preferences play a crucial role in shaping the OTC Pharmaceuticals market in Australia. Consumers are increasingly seeking convenience and accessibility when it comes to healthcare products. OTC medications provide a convenient and cost-effective solution for common ailments, allowing individuals to self-diagnose and self-treat minor health issues. The preference for self-care and empowerment is driving the demand for OTC Pharmaceuticals in Australia.Trends in the market further support the growth of the OTC Pharmaceuticals industry. One notable trend is the increasing focus on preventive healthcare. Australians are becoming more proactive in managing their health and are seeking products that can help prevent illnesses or alleviate symptoms at an early stage. This trend is driving the demand for OTC medications that cater to preventive and wellness needs.Another trend in the market is the growing popularity of natural and herbal remedies. Consumers are increasingly interested in alternative and holistic approaches to healthcare. This has led to a surge in demand for OTC Pharmaceuticals that are derived from natural ingredients or have a more holistic approach to wellness. Manufacturers are responding to this trend by introducing a wide range of natural and herbal OTC products to the market.Local special circumstances also contribute to the development of the OTC Pharmaceuticals market in Australia. The country has a well-established healthcare system and a high level of health literacy among its population. Australians are generally well-informed about healthcare options and are comfortable with self-medication for minor ailments. This cultural acceptance of self-care and the availability of a wide range of OTC medications contribute to the growth of the market.Underlying macroeconomic factors also play a role in the development of the OTC Pharmaceuticals market in Australia. The country has a stable economy and a relatively high standard of living. This allows consumers to have disposable income to spend on healthcare products, including OTC medications. Additionally, the government's healthcare policies and regulations support the accessibility and affordability of OTC Pharmaceuticals, further driving market growth.In conclusion, the OTC Pharmaceuticals market in Australia is experiencing growth and development due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. The preference for convenience and accessibility, the focus on preventive healthcare, the demand for natural and herbal remedies, the cultural acceptance of self-care, and the country's stable economy and healthcare policies all contribute to the positive trajectory of the market.

Data coverage:

Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.

This report presents a comprehensive analysis and additional information on the Health market, in a PDF format.

The pharmaceutical industry is responsible for the research, development, production, and distribution of medications. The market has experienced significant growth during the past two decades, and pharma revenues worldwide totaled 1.48 trillion U.S. dollars in 2022.