Medical Technology

Brazil is expected to witness significant growth in the Medical Technology market market, with projected revenue reaching US$12.22bn in 2024.
Among the various markets, Medical Devices are anticipated to dominate the market, with a projected market volume of US$10.41bn in the same year.
The market is predicted to exhibit a compound annual growth rate (CAGR 2024-2029) of 6.53%, leading to a market volume of US$16.77bn by 2029.
However, it is worth noting that in a global perspective, the United States is expected to generate the highest revenue, reaching US$211.10bn in 2024.
Brazil's medical technology market is experiencing significant growth, driven by the increasing demand for advanced healthcare solutions and the country's strong commitment to improving healthcare infrastructure.

Definition:
The Medical Technology market covers devices and products used for prevention, diagnosis, and treatment of diseases. Next to pharmaceuticals, they form the most important category of medical products. The most well known medical technology products are, among others, pacemakers, imaging instruments, dialysis machines, and implants.

Structure:
The Medical Technology market consists of two markets, In Vitro Diagnostics (IVD) and Medical Devices. The IVD market covers products used for medical laboratory testing of specimens derived from the human body. The Medical Devices market covers a broad range of products which are further marketed into medical specialties or types of application: Cardiology Devices, Diagnostic Imaging Devices, Orthopedic Devices, Ophthalmic Devices, and General & Plastic Surgery Devices. The Other Medical Devices market provides information on additional areas that are not covered by the main markets.

Additional information:
Market values represent revenues paid to primary vendors at manufacturer price level either directly or through distribution channels (excluding VAT). Reported market revenues include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Revenues are allocated to the country where the money is spent.

Company examples: Medtronic, Johnson & Johnson, Abbott Laboratories, Siemens Healthineers.
Further information on the key players can be found in the Market Shares boxes.

Implants and prostheses
Assistive technology products (e.g., hearing aids, wheelchairs)
Clinical engineering products
Imaging devices
Products for laboratoy testing (IVD)
Active medical devices (i.e., operating with electrical energy)

Pharmaceuticals
Services (i.e., treatment expenses)
Consumer technologies, e.g., fitness trackers
Blood and transplants derived from the human body

The Medical Technology market in Brazil is experiencing significant growth and development in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors are all contributing to this positive trajectory. Customer preferences in Brazil are shifting towards more advanced and innovative medical technologies. With an aging population and increasing healthcare needs, there is a growing demand for medical devices and equipment that can provide accurate diagnoses, effective treatments, and improved patient outcomes. Customers in Brazil are increasingly seeking out medical technologies that are technologically advanced, user-friendly, and cost-effective. One of the key trends in the Medical Technology market in Brazil is the adoption of digital health solutions. The use of telemedicine, remote patient monitoring, and mobile health applications is becoming more prevalent in the country. These technologies allow for increased access to healthcare services, especially in remote areas where healthcare resources may be limited. The COVID-19 pandemic has further accelerated the adoption of digital health solutions in Brazil, as it has highlighted the need for remote healthcare services and contactless interactions. Another trend in the market is the focus on personalized medicine and precision diagnostics. Advances in genomics and molecular diagnostics have paved the way for targeted therapies and personalized treatment plans. Customers in Brazil are increasingly seeking out medical technologies that can provide personalized and precise diagnoses, leading to more effective and tailored treatment options. Local special circumstances in Brazil also contribute to the development of the Medical Technology market. The country has a universal healthcare system, which provides access to healthcare services for all citizens. This creates a large customer base and a strong demand for medical technologies. Additionally, Brazil has a strong manufacturing sector, which allows for the production of medical devices and equipment within the country. This not only supports the local economy but also ensures a steady supply of medical technologies. Underlying macroeconomic factors also play a role in the growth of the Medical Technology market in Brazil. The country has a growing middle class with increasing disposable income, which allows for greater spending on healthcare services and medical technologies. Additionally, the government has been investing in healthcare infrastructure and initiatives to improve the quality and accessibility of healthcare services. These investments create a favorable environment for the development and adoption of medical technologies. In conclusion, the Medical Technology market in Brazil is experiencing growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The shift towards more advanced and innovative medical technologies, the adoption of digital health solutions, the focus on personalized medicine, the universal healthcare system, the strong manufacturing sector, the growing middle class, and government investments all contribute to the positive trajectory of the market.

Data coverage:

Data encompasses B2B, B2G, and B2C spend. Figures are based on medical devices and IVD revenues allocated to the country where the money is spent at manufacturer price levels excluding VAT.

Modeling approach / Market size:

Modeling employs a top-down approach with a bottom-up validation, using financial information of the key players by market. Market sizes are determined by a top-down approach, based on a specific rationale for each market market and allocated to the covered countries according to the global market shares. As a basis for evaluating markets, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per capita, health risk factors, healthcare system, and regulations concerning medical products. Next, we use further relevant key market indicators and data from country-specific associations, such as healthcare expenditure per capita, health risk factors, healthcare payer system, and regulations concerning medical products. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Health market, in a PDF format.

Medical technology plays a role in the lives of everyone. It includes most of all, medical devices which simplify the prevention, diagnosis, and treatment of diseases and illnesses. The most well-known medical technology products are, among others, pacemakers, imaging instruments, dialysis machines, and implants. The global medical technology industry was worth over 567 billion U.S. dollars annually. Established centers of this industry include North America and Western Europe. The United States is home to the world’s largest medical technology companies. As of 2022, Abbott Laboratories had the largest global revenue at over 31.2 billion U.S. dollars. The main focus of devices manufactured by the Chicago-based company are diagnostics, cardiovascular, and diabetes care. Two other medtech companies that round off the top three largest companies –Medtronic and Johnson & Johnson – are both based in the United States. Although, industry trends show that Asia, and in particular China, is about to play a more prominent role in the years to come.