Digital Health - Western Asia

Western Asia

Revenue in the Digital Health market is projected to reach US$3.86bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 9.26%, resulting in a projected market volume of US$6.01bn by 2029.
The average revenue per user (ARPU) is expected to amount to US$63.54.
In global comparison, most revenue will be generated in the United States (US$47,120.00m in 2024).
The market's largest market will be Digital Treatment & Care with a total revenue value of US$2.03bn in 2024.

Key regions: United States, China, Japan, Asia, Europe

Market

Region

Region comparison

Currency

Analyst Opinion

The Digital Health market in Western Asia is experiencing significant growth and development, driven by various factors shaping the healthcare landscape in the region.

Customer preferences: Customers in Western Asia are increasingly seeking convenient and accessible healthcare solutions, leading to a rise in demand for digital health services. The convenience of accessing fitness and well-being resources, consulting with doctors online, and receiving digital treatment and care aligns with the busy lifestyles of many individuals in the region.

Trends in the market: In countries like Saudi Arabia and the United Arab Emirates, there is a growing trend towards utilizing digital platforms for fitness and well-being. This trend is fueled by the increasing awareness of the importance of health and wellness, as well as the convenience of accessing fitness programs and tracking tools through mobile applications. Online doctor consultation services are gaining popularity in countries such as Iran and Turkey, where access to healthcare professionals may be limited in certain areas. Patients are turning to digital platforms to seek medical advice, receive prescriptions, and monitor their health conditions remotely, especially amidst the COVID-19 pandemic. Digital treatment and care solutions are also on the rise in Western Asia, with countries like Israel and Jordan adopting telemedicine practices to provide specialized medical services to patients. This trend is driven by the need to improve healthcare accessibility, reduce waiting times, and enhance overall patient experience.

Local special circumstances: In Western Asia, cultural norms and regulations play a significant role in shaping the digital health market. For instance, in conservative societies like Iran, privacy and confidentiality concerns may impact the adoption of online healthcare services. On the other hand, countries like Israel with a strong emphasis on technological innovation are quick to embrace digital health solutions.

Underlying macroeconomic factors: Economic growth, technological advancements, and government initiatives to modernize the healthcare sector are key macroeconomic factors driving the growth of the digital health market in Western Asia. As disposable incomes rise and access to smartphones and internet connectivity expands across the region, more individuals are turning to digital platforms for their healthcare needs. Additionally, regulatory reforms and investment in healthcare infrastructure are creating a conducive environment for the development of digital health solutions in Western Asia.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market market. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.