Digital Fitness & Well-Being - Poland

Poland

Revenue in the Digital Fitness & Well-Being market is projected to reach US$441.90m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 6.47%, resulting in a projected market volume of US$604.50m by 2029.
User penetration will be 25.08% in 2024 and is expected to hit 33.59% by 2029.
The average revenue per user (ARPU) is expected to amount to US$43.80.
In global comparison, most revenue will be generated in the United States (US$14,820.00m in 2024).

Key regions: Germany, China, Italy, South Korea, Europe

Market

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Currency

Analyst Opinion

The Digital Fitness & Well-Being market in Poland is experiencing significant growth and development, driven by various factors shaping consumer behavior and market dynamics in the country.

Customer preferences: Polish consumers are increasingly turning to digital fitness and well-being solutions due to the convenience and flexibility they offer. The ability to access online doctor consultations and digital treatment and care services from the comfort of their homes is particularly appealing to individuals with busy lifestyles. Moreover, the younger demographic in Poland, who are more tech-savvy, are driving the demand for digital health solutions.

Trends in the market: One of the key trends in the Digital Fitness & Well-Being market in Poland is the rising popularity of fitness apps and online workout programs. As more people prioritize their health and fitness goals, they are looking for accessible and personalized solutions to stay active. This trend is further accelerated by the COVID-19 pandemic, which has led to a surge in demand for virtual fitness classes and remote health monitoring services. Another trend shaping the market is the increasing adoption of online doctor consultations and telemedicine services in Poland. Patients are seeking more convenient ways to consult with healthcare professionals and receive medical advice without the need for in-person visits. This trend is not only driven by convenience but also by the growing emphasis on preventive healthcare and early intervention.

Local special circumstances: In Poland, the Digital Fitness & Well-Being market is also influenced by the country's evolving healthcare landscape. The government's initiatives to promote digital health solutions and improve access to healthcare services are creating a supportive environment for market growth. Additionally, the presence of a robust IT infrastructure and a growing number of tech startups focusing on health and wellness are contributing to the expansion of the market.

Underlying macroeconomic factors: The economic stability and increasing disposable income levels in Poland are enabling more consumers to invest in their health and well-being. As people become more health-conscious and prioritize preventive care, the demand for digital fitness and well-being solutions is expected to continue rising. Moreover, the competitive landscape in the market, with both local and international players offering innovative digital health products and services, is fostering market growth and driving further innovation.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market market. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.