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Nutrition Apps - Worldwide

Worldwide
  • Revenue in the Nutrition Apps market is projected to reach US$6.05bn in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 10.89%, resulting in a projected market volume of US$9.15bn by 2029.
  • User penetration will be 4.57% in 2025 and is expected to hit 5.36% by 2029.
  • The average revenue per user (ARPU) is expected to amount to US$43.18.
  • In global comparison, most revenue will be generated India (US$1.91bn in 2025).

Definition:

The Nutrition Apps market includes nutrition and diet apps that help users analyze their nutrition behaviors and keep a record of their eating patterns to enhance health and nutrition choices.

Additional Information:

The market includes both paying and non-paying customers as part of its user base. The revenue figures only include revenue generated from paid apps that offer premium options and from in-app purchases. Revenues from app downloads and advertising are not included in the figures. The data provided solely focuses on business-to-consumer (B2C) revenues; business-to-business (B2B) and consumer-to-consumer (C2C) revenues are not considered.
In-Scope
  • Nutrition apps
Out-Of-Scope
  • Fitness apps
Digital Fitness & Well-Being: market data & analysis - Cover

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Digital Fitness & Well-Being: market data & analysis
Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Nutrition Apps market is seeing significant growth as more consumers are becoming health-conscious and seeking convenient ways to track and manage their nutrition. Customer preferences: Consumers are increasingly looking for personalized nutrition plans and guidance, which has led to the rise in popularity of nutrition apps. These apps offer features such as calorie tracking, meal planning, recipe suggestions, and even virtual coaching. Users appreciate the convenience and accessibility of these apps, as they can easily track their food intake and monitor their progress towards their health goals. Trends in the market: One of the key trends in the nutrition apps market is the integration of artificial intelligence (AI) and machine learning technology. These technologies enable apps to provide more personalized recommendations and insights based on individual preferences and goals. AI-powered apps can analyze data from users' food logs and offer tailored suggestions for healthier alternatives or portion sizes. Another trend in the market is the increasing focus on community and social features within nutrition apps. Many apps now offer social networking capabilities, allowing users to connect with others who have similar goals or dietary preferences. This sense of community and support can be motivating for users and help them stay on track with their nutrition goals. Local special circumstances: In certain countries, there may be specific cultural or dietary considerations that influence the development and adoption of nutrition apps. For example, in countries with a high prevalence of specific dietary restrictions or preferences, such as vegetarianism or gluten-free diets, there may be a greater demand for apps that cater to these needs. Additionally, in countries with a strong emphasis on traditional or regional cuisines, there may be a need for apps that provide accurate nutritional information for local dishes. Underlying macroeconomic factors: The growth of the nutrition apps market is also influenced by broader macroeconomic factors. Rising disposable incomes and increasing awareness of the importance of healthy eating are driving the demand for nutrition apps. Additionally, the growing penetration of smartphones and internet access is making these apps more accessible to a larger population. In conclusion, the Nutrition Apps market is experiencing significant growth due to increasing customer preferences for personalized nutrition guidance and the convenience of tracking and managing their nutrition. The integration of AI and machine learning technology, as well as the focus on community and social features, are key trends in the market. Local special circumstances, such as cultural and dietary considerations, can also influence the development and adoption of nutrition apps. Overall, the growth of the nutrition apps market is driven by rising incomes, increasing health awareness, and the widespread availability of smartphones and internet access.

    Users

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

    Modeling approach / Market size:

    Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market market. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

    Additional notes:

    The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

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    Digital Fitness & Well-Being: market data & analysis - BackgroundDigital Fitness & Well-Being: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Jan 2025

    Source: Statista Market Insights

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