Recreational Cannabis - APAC | Statista Market Forecast

Revenue in the Recreational Cannabis market market in APAC is forecasted to hit US$2.10bn in 2024.
The revenue is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 3.37%, leading to a market volume of US$2.48bn by 2029.
When compared globally, the United States is expected to generate the highest revenue (US$24.96bn in 2024).
Concerning total population figures, per person revenues of US$551.60 are projected for 2024.
Australia's emerging recreational cannabis market in APAC showcases a growing demand for premium, organic products among health-conscious consumers.

Definition:
The Recreational Cannabis market encompasses products derived from the cannabis plant that are used for leisure or personal enjoyment. These products can include dried flowers, oils, edibles, tinctures, and topicals. The availability of these products is subject to the regulations in each country or state, and they can be obtained from dispensaries, retail stores, or online platforms. Consumption methods vary, and can include smoking, vaporizing, eating, or applying topically.

Structure:
The Recreational Cannabis market is a subset of the broader cannabis market, which also includes medical and pharmaceutical cannabis as well as CBD products. The Recreational Cannabis market specifically pertains to products used for personal enjoyment, as opposed to the medical and pharmaceutical markets which focus on products used for treating medical conditions. The market includes various forms of cannabis such as flowers, concentrates, edibles, and topicals.

Additional information:
The market values represent the revenues generated by retail prices paid to vendors, either directly or through distribution channels (excluding VAT). Reported market revenues include spending by consumers (B2C).

Cannabis containing THC used for recreational purposes
Extracts
Dried cannabis
Edibles
Beverages

Medical cannabis
Pharmaceutical cannabis
CBD Products

The recreational cannabis market in APAC is experiencing a significant shift in consumer preferences, market trends, and local special circumstances that are shaping its development.

Customer preferences: Consumers in APAC countries are increasingly leaning towards recreational cannabis products that offer unique flavors, convenient consumption methods, and consistent quality. With a growing focus on health and wellness, there is a rising demand for cannabis-infused products such as edibles, beverages, and topicals. Additionally, customers are showing a preference for products with lower THC levels and higher CBD content for therapeutic purposes.

Trends in the market: In Japan, there is a notable trend towards cannabis tourism, with an increasing number of international visitors seeking out cannabis-related experiences. The country's strict regulations on cannabis use have started to relax, leading to a surge in cannabis-themed events and activities catering to both locals and tourists. On the other hand, South Korea is witnessing a rise in the popularity of cannabis beauty products, with consumers embracing the anti-inflammatory and antioxidant properties of cannabis-infused skincare items.

Local special circumstances: In Australia, the recreational cannabis market is heavily influenced by the country's legalization framework, which allows for the cultivation and sale of cannabis products for adult use. This has led to a proliferation of cannabis dispensaries and online stores, offering a wide range of products to meet the diverse preferences of Australian consumers. Moreover, the cultural acceptance of cannabis use in certain regions of APAC, such as parts of India and Thailand, is contributing to the normalization of recreational cannabis consumption.

Underlying macroeconomic factors: The economic landscape in APAC countries plays a crucial role in shaping the recreational cannabis market. Countries with robust agricultural sectors, such as Vietnam and Indonesia, are exploring the potential of cannabis cultivation for export purposes, capitalizing on the growing global demand for cannabis products. Furthermore, the increasing disposable income and changing lifestyles of consumers in APAC are driving the market towards innovative cannabis products and experiences that cater to a diverse range of preferences.

Data coverage:

Data encompasses B2B and B2C enterprises. Figures are based on companies' revenues, funding values and global consumer survey data. Revenues include retail, sales and taxes.

Modeling approach / Market size:

Market sizes are determined by a Top-Down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use financial reports, third-party data. Next, we use relevant key market indicators and data from country-specific associations such as tobacco spending per capita, medical product spending per capita, consumer spending and consumer spending for recreation purposes, population. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, S-Curve function, ARIMA time series model and exponential curve function.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Health market, in a PDF format.

Cannabis or marijuana, the psychoactive drug from the cannabis plant is growing in popularity around the globe, both for recreational and medicinal uses. While there are many countries that have legalized cannabis in some capacity for medical purposes, only a handful have done so for recreational use. Even though cannabis is not federally legal in the United States, the combined legal states represent the largest market in the world. After the U.S., Canada, which legalized cannabis nation-wide in 2018 represents the next largest market. In 2021, a new coalition government was formed in Germany that indicated that the legalization of cannabis was on their agenda. Germany would be the largest legal adult-use market in Europe and would act as a test case for other countries on the continent considering the merits of legalization.