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Key regions: Netherlands, Spain, United States, Europe, Australia
Over the past few years, Ghana has seen a growing interest in CBD products, reflecting a global trend towards the acceptance and legalization of such products.
Customer preferences: Ghanaians are increasingly turning to CBD products due to their perceived health and wellness benefits. Consumers are becoming more health-conscious and are seeking natural remedies for various ailments, which has driven the demand for CBD products in the country.
Trends in the market: One noticeable trend in the CBD products market in Ghana is the diversification of product offerings. Local companies are expanding their product lines to include a wider range of CBD-infused products, catering to different consumer preferences and needs. Additionally, there is a growing emphasis on quality and transparency in the market, with consumers becoming more discerning about the source and composition of the CBD products they purchase.
Local special circumstances: Ghana's favorable climate for agriculture presents a unique opportunity for the local production of hemp, the primary source of CBD. This has led to a burgeoning hemp industry in the country, with local farmers increasingly turning to hemp cultivation for its economic potential. The government's support for the hemp industry through policies and regulations has also contributed to the growth of the CBD products market in Ghana.
Underlying macroeconomic factors: The growing middle class in Ghana, coupled with increasing disposable incomes, has contributed to the rising demand for CBD products in the country. As more Ghanaians are able to afford these products, the market is expected to continue expanding. Additionally, the government's efforts to position Ghana as a hub for CBD production in the region have attracted investments and further fueled the growth of the market.
Data coverage:
Data encompasses B2B and B2C enterprises. Figures are based on companies' revenues, funding values and global consumer survey data. Revenues include retail, sales and taxes.Modeling approach / Market size:
Market sizes are determined by a Top-Down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use financial reports, third-party data. Next, we use relevant key market indicators and data from country-specific associations such as tobacco spending per capita, medical product spending per capita, consumer spending and consumer spending for recreation purposes, population. This data helps us to estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, S-Curve function, ARIMA time series model and exponential curve function.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. GCS data is reweighted for representativeness.Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)