Financial Advisory - Sierra Leone

Assets under Management in the Financial Advisory market are projected to reach US$195.40m in 2024.
Assets under Management are expected to show an annual growth rate (CAGR 2024-2029) of 0.73%, resulting in a market volume of US$202.70m by 2029.

Definition:

Financial advisory is the process of providing guidance and recommendations to clients regarding their financial decisions. Financial advisors use their expertise and knowledge to help clients make informed decisions about their investments, retirement planning, taxes, insurance, and other financial matters. The Financial Advisory segment encompasses the revenues generated by this service by both financial institutions and advisors, and includes the number of financial advisors, average revenue per advisor, and assets under management (AUM).

Traditional Wealth Management (non-automated wealth management services)
Traditional Investment, incl. Financial Advisors
Banks, Financial Institutions, and Financial Services Companies
B2C & B2B Revenues
Full-Service Products for Insurance, Investing, Lending, and Trading

Commercial Assets or Assets Under Custody
Digital Wealth Management (automated wealth management services)
Digital Investment, incl. Robo-advisors and Neobrokers
Independent Financial Advisory Companies
Independent Financial Advisors (IFAs)
Retail/Non-Professional Investors

The Financial Advisory market in Sierra Leone has been experiencing significant growth and development in recent years. Customer preferences in the market have shifted towards seeking professional financial advice and guidance.

This can be attributed to a number of factors, including the increasing complexity of financial products and services, as well as a growing awareness of the importance of financial planning and investment. Customers are now more inclined to consult with financial advisors to help them navigate through the various options available and make informed decisions. One of the key trends in the market is the rise of digital financial advisory services.

With the increasing penetration of mobile phones and internet connectivity in Sierra Leone, more customers are accessing financial advisory services online. This trend is driven by the convenience and accessibility of digital platforms, which allow customers to access financial advice anytime and anywhere. Digital financial advisory services also offer a wider range of investment options and personalized recommendations based on customers' financial goals and risk profiles.

Another trend in the market is the growing demand for ethical and sustainable investments. Customers in Sierra Leone are becoming more conscious of the social and environmental impact of their investments, and are seeking financial advisors who can provide guidance on responsible investment options. This trend is in line with global developments, as sustainable investing has gained traction worldwide due to increasing awareness of environmental, social, and governance (ESG) factors.

Local special circumstances in Sierra Leone also contribute to the development of the Financial Advisory market. The country has a young and growing population, with a high proportion of individuals entering the workforce. This presents an opportunity for financial advisors to cater to the needs of young professionals who require guidance on managing their finances, planning for retirement, and investing for the future.

Underlying macroeconomic factors, such as economic growth and stability, also play a role in the development of the Financial Advisory market in Sierra Leone. As the economy grows and incomes rise, individuals have more disposable income to invest and are more likely to seek professional financial advice. Additionally, a stable economic environment provides a favorable backdrop for long-term investments and encourages individuals to consider financial planning for the future.

In conclusion, the Financial Advisory market in Sierra Leone is experiencing growth and development driven by changing customer preferences, including a shift towards seeking professional financial advice and the rise of digital financial advisory services. The demand for ethical and sustainable investments is also on the rise. Local special circumstances, such as a young and growing population, contribute to the market's development.

Underlying macroeconomic factors, such as economic growth and stability, further support the growth of the Financial Advisory market in Sierra Leone.

Data coverage:

The data encompasses B2C enterprises. The figures are based on gross revenues, assets under management, and user & advisor data of relevant services and products offered within the Wealth Management market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research activities (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as: GDP, gross national income (GNI), consumer spending, total investment (% of GDP), high income (% of population), and number of high-net-worth individuals (HNWI). This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).

This report presents a comprehensive analysis and additional information on the Financial market, in a PDF format.

Private wealth management has developed significantly in recent years as a result of the growth of affluence worldwide. The number of millionaires in North America more than doubled between 2010 and 2022. A similar trend can be observed in the Asia-Pacific and Europe. The total wealth of the adult population in Europe has steadily increased since 2010. Private Wealth Management is an increasingly important service as the rate of wealth continues to increase among the general population and affluent high-net-worth-individuals. Coupled with the recent developments in the Fintech market, this has helped to open up new Private Wealth Management products and services to people with smaller amounts of disposable income and expanding services offered to larger clients.