Financial Advisory - Northern Europe

  • Northern Europe
  • In Northern Europe, the Financial Advisory market is expected to witness a significant growth in the coming years.
  • According to projections, the Assets under Management in this market are estimated to reach a staggering amount of US$2.05tn by the year 2024.
  • It is anticipated that the market will continue to expand at a steady pace, with an annual growth rate (CAGR 2024-2028) of 0.96%.
  • This growth trajectory is expected to lead to a market volume of approximately US$2.13tn by the year 2028.
  • The Financial Advisory market in Northern Europe is poised for substantial development in the coming years.
  • In Northern Europe, financial advisory services in Sweden have seen a surge in demand due to the country's high savings rate and strong emphasis on long-term financial planning.

Key regions: United States, Singapore, Europe, Switzerland, Canada

 
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Analyst Opinion

The Financial Advisory market in Northern Europe is experiencing significant growth and development. Customer preferences are shifting towards more personalized and holistic financial advice, leading to an increased demand for financial advisory services. This trend is driven by several factors, including changing demographics, technological advancements, and regulatory changes.

Customer preferences:
Customers in Northern Europe are increasingly seeking personalized and holistic financial advice. They value the expertise and guidance provided by financial advisors in navigating complex financial decisions. In addition, customers are becoming more aware of the importance of long-term financial planning and are seeking advice on investment strategies, retirement planning, and tax optimization. As a result, financial advisory firms are expanding their service offerings to meet these evolving customer needs.

Trends in the market:
One major trend in the Financial Advisory market in Northern Europe is the adoption of digital technologies. Financial advisory firms are leveraging technology to enhance their service delivery and improve customer experience. Online platforms and robo-advisors are gaining popularity, offering convenient and cost-effective investment solutions. These platforms use algorithms to provide personalized investment recommendations based on individual risk profiles and financial goals. This trend is driven by the increasing use of smartphones and internet penetration, making financial advice more accessible to a wider audience. Another trend in the market is the growing focus on sustainable and responsible investing. Customers in Northern Europe are increasingly concerned about environmental, social, and governance (ESG) factors when making investment decisions. They are seeking financial advisors who can provide guidance on incorporating sustainability principles into their investment portfolios. As a result, financial advisory firms are integrating ESG considerations into their investment strategies and offering specialized ESG advisory services.

Local special circumstances:
The Financial Advisory market in Northern Europe is influenced by the region's strong social welfare systems and high levels of financial literacy. The Nordic countries, in particular, have a long-standing tradition of financial independence and responsible financial management. This cultural emphasis on financial literacy has created a favorable environment for the growth of the financial advisory market.

Underlying macroeconomic factors:
The Financial Advisory market in Northern Europe is supported by favorable macroeconomic conditions. The region has a stable economy, low unemployment rates, and high disposable incomes. These factors contribute to a higher demand for financial advisory services as individuals seek to optimize their financial resources and plan for the future. Additionally, the region's aging population and increasing life expectancy are driving the need for retirement planning and long-term financial advice. In conclusion, the Financial Advisory market in Northern Europe is experiencing growth and development as customer preferences shift towards personalized and holistic financial advice. The adoption of digital technologies and the focus on sustainable investing are driving trends in the market. The region's strong social welfare systems, high financial literacy, and favorable macroeconomic conditions are further supporting the growth of the financial advisory market.

Methodology

Data coverage:

The data encompasses B2C enterprises. The figures are based on gross revenues, assets under management, and user & advisor data of relevant services and products offered within the Wealth Management market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research activities (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as: GDP, gross national income (GNI), consumer spending, total investment (% of GDP), high income (% of population), and number of high-net-worth individuals (HNWI). This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).

Overview

  • Assets Under Management (AUM)
  • Company Revenue
  • Advisor Revenue
  • Analyst Opinion
  • Financial Advisors
  • High Net Worth Individuals
  • Methodology
  • Key Market Indicators
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