Digital Investment - United States

United States

Highlights

Total transaction value in the Digital Investment market is projected to reach US$1.78tn in 2024.
Total transaction value is expected to show an annual growth rate (CAGR 2024-2029) of 4.77% resulting in a projected total amount of US$2.25tn by 2029.
Robo-Advisors dominates the market with a projected total transaction value of US$1.46tn in 2024.
The highest cumulated transaction value is reached United States (US$1.78tn in 2024).

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Digital Investment market in United States is experiencing significant growth and development, driven by various factors such as customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the United States are shifting towards digital investment platforms due to their convenience and accessibility.

Investors now have the ability to manage their portfolios and make investment decisions at their fingertips, through mobile apps and online platforms. This allows for real-time monitoring and trading, reducing the need for traditional brick-and-mortar investment firms. Additionally, digital investment platforms often offer lower fees and minimum investment requirements, making it more attractive for both retail and institutional investors.

Trends in the market further contribute to the growth of the Digital Investment market in the United States. Robo-advisors, which are automated investment platforms that use algorithms to create and manage portfolios, have gained popularity in recent years. These platforms offer personalized investment advice and automated portfolio rebalancing, appealing to investors who prefer a hands-off approach to investing.

Furthermore, the rise of socially responsible investing has also influenced the market, with investors increasingly seeking out digital investment platforms that offer sustainable and ethical investment options. Local special circumstances in the United States also play a role in the development of the Digital Investment market. The country has a large population of tech-savvy individuals who are comfortable with using digital platforms for various purposes, including investment.

This tech-savvy population, coupled with a highly developed financial services industry, creates a favorable environment for the growth of digital investment platforms. Additionally, the United States has a strong culture of entrepreneurship and innovation, leading to the emergence of new digital investment startups and platforms. Underlying macroeconomic factors further support the growth of the Digital Investment market in the United States.

The country has a stable and robust economy, with a strong capital market and a high level of investor confidence. This provides a solid foundation for the development of digital investment platforms, as investors are more willing to explore new investment options and take on greater risks. Furthermore, the low interest rate environment in the United States has pushed investors to seek out alternative investment opportunities, such as digital assets and cryptocurrencies, which can be accessed through digital investment platforms.

In conclusion, the Digital Investment market in the United States is experiencing significant growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. As investors increasingly embrace digital platforms for their investment needs, the market is expected to continue its upward trajectory in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.