Digital Investment - Sierra Leone

Sierra Leone

Highlights

Total transaction value in the Digital Investment market is projected to reach US$79.95m in 2024.
Total transaction value is expected to show an annual growth rate (CAGR 2024-2029) of 9.29% resulting in a projected total amount of US$124.60m by 2029.
Robo-Advisors dominates the market with a projected total transaction value of US$79.95m in 2024.
The highest cumulated transaction value is reached United States (US$1.78tn in 2024).

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Digital Investment market in Sierra Leone is experiencing significant growth and development due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Sierra Leone are shifting towards digital investment platforms due to their convenience, accessibility, and potential for higher returns.

With the increasing use of smartphones and internet connectivity, more individuals are seeking investment opportunities that can be accessed and managed online. This preference for digital investment platforms is driven by the desire for flexibility and ease of use, as well as the potential for diversification of investment portfolios. Trends in the market indicate a growing number of digital investment platforms entering the Sierra Leonean market.

These platforms offer a wide range of investment options, including stocks, bonds, mutual funds, and cryptocurrencies. This diversification of investment opportunities appeals to a broader customer base and encourages individuals to explore different investment avenues. Additionally, digital investment platforms are leveraging technology to provide personalized investment recommendations and automated portfolio management services, further enhancing the customer experience.

Local special circumstances, such as limited access to traditional banking services and a predominantly cash-based economy, contribute to the development of the digital investment market in Sierra Leone. Many individuals in the country do not have access to formal banking services, making digital investment platforms a viable alternative for saving and investing. Furthermore, the transition from a cash-based economy to a digital economy is gaining momentum, with mobile money services becoming increasingly popular.

This shift towards digital transactions creates a conducive environment for the growth of digital investment platforms. Underlying macroeconomic factors also play a role in the development of the digital investment market in Sierra Leone. The country's economic growth and stability, coupled with a young and growing population, present opportunities for investment and wealth creation.

Additionally, the government's efforts to promote financial inclusion and digital transformation further support the growth of digital investment platforms. These factors create a favorable environment for both local and international investors to participate in the digital investment market in Sierra Leone. In conclusion, the Digital Investment market in Sierra Leone is experiencing growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors.

As more individuals seek convenient and accessible investment opportunities, digital investment platforms are emerging as a popular choice. The diversification of investment options, personalized recommendations, and automated portfolio management services offered by these platforms cater to the evolving needs of customers. Furthermore, the limited access to traditional banking services, the transition to a digital economy, and the government's efforts to promote financial inclusion contribute to the growth of the digital investment market in Sierra Leone.

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.