Market Insights Financial Wealth Management

Digital Investment - Serbia

Serbia

In 2024, the projected total transaction value in the Digital Investment market in Serbia is expected to reach US$1,700.00m.
This market segment is anticipated to display a steady annual growth rate (CAGR 2024-2027) of 5.53%, resulting in a projected total amount of US$1,998.00m by 2027.
Among the various players in the market, Neobrokers are predicted to dominate with a projected total transaction value of US$1,022.00m in 2024.
It is worth noting that United States holds the highest cumulated transaction value, reaching US$1,782,000.00m in 2024.
Serbia's digital investment market is rapidly growing, driven by a tech-savvy population and a supportive government.

Key regions: United Arab Emirates, Switzerland, Singapore, United Kingdom, Europe

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Analyst Opinion

The Digital Investment market in Serbia has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in Serbia have shifted towards digital investment platforms due to their convenience, accessibility, and cost-effectiveness.

Investors are increasingly looking for online platforms that offer a wide range of investment options, real-time market data, and user-friendly interfaces. This shift in customer preferences is not unique to Serbia but is part of a global trend towards digitalization in the investment industry. One of the key trends in the Serbian Digital Investment market is the rise of robo-advisors.

These automated investment platforms use algorithms to provide personalized investment advice and manage portfolios on behalf of investors. Robo-advisors are gaining popularity in Serbia due to their low fees, transparency, and ability to provide investment solutions tailored to individual risk profiles. This trend is driven by the increasing adoption of technology and the growing demand for simplified investment solutions.

Another trend in the market is the integration of social and copy trading platforms. These platforms allow investors to follow and copy the trades of successful traders, providing them with an opportunity to learn from experienced professionals and potentially generate higher returns. The popularity of social and copy trading platforms in Serbia can be attributed to the desire for novice investors to gain exposure to the financial markets without extensive knowledge or experience.

In addition to these trends, there are also some local special circumstances that are shaping the Digital Investment market in Serbia. The country has a relatively low level of financial literacy, and digital investment platforms are seen as a way to democratize access to investment opportunities and educate the population about personal finance. Furthermore, Serbia has a large diaspora population that is interested in investing in the country but faces logistical challenges.

Digital investment platforms provide a convenient and efficient way for the diaspora to invest in Serbian assets from abroad. Underlying macroeconomic factors are also contributing to the development of the Digital Investment market in Serbia. The country has a stable and growing economy, which is attracting both domestic and foreign investors.

The government is also implementing reforms to improve the business environment and attract foreign direct investment. These factors, combined with the increasing digitalization of the financial sector, create a favorable environment for the growth of the Digital Investment market in Serbia. Overall, the Digital Investment market in Serbia is experiencing growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors.

The shift towards digital investment platforms, the rise of robo-advisors, the integration of social and copy trading platforms, and the desire to democratize access to investment opportunities are all contributing to the development of the market. With a stable economy and ongoing reforms, Serbia is well-positioned to continue its growth in the Digital Investment market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.