Digital Investment - Peru

Peru

Highlights

Total transaction value in the Digital Investment market is projected to reach US$2.97bn in 2024.
Total transaction value is expected to show an annual growth rate (CAGR 2024-2029) of 5.56% resulting in a projected total amount of US$3.90bn by 2029.
Robo-Advisors dominates the market with a projected total transaction value of US$2.05bn in 2024.
The highest cumulated transaction value is reached United States (US$1.78tn in 2024).

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Digital Investment market in Peru is experiencing significant growth and development. Customer preferences are shifting towards digital investment platforms, and there are several trends in the market that are driving this growth. Additionally, there are local special circumstances and underlying macroeconomic factors that are contributing to the development of the Digital Investment market in Peru.

Customer preferences: Peruvian customers are increasingly turning to digital investment platforms due to their convenience and accessibility. With the rise of smartphones and internet penetration, more people have access to digital platforms, allowing them to easily invest in stocks, bonds, and other financial instruments. Additionally, digital investment platforms offer a wide range of investment options and tools that cater to different customer needs and risk appetites. This flexibility and choice are appealing to customers who want to take control of their investments and diversify their portfolios.

Trends in the market: One of the key trends in the Digital Investment market in Peru is the emergence of robo-advisors. These are digital platforms that use algorithms and artificial intelligence to provide investment advice and manage portfolios. Robo-advisors offer low-cost investment solutions and personalized recommendations based on individual customer profiles and goals. This trend is particularly attractive to younger investors who are comfortable with technology and prefer a hands-off approach to investing. Another trend in the market is the integration of social media and investment platforms. Many digital investment platforms in Peru are leveraging social media platforms to engage with customers and provide them with real-time market updates and investment insights. This trend is driven by the increasing use of social media among Peruvians and the desire for instant information and communication. By integrating social media, investment platforms can reach a wider audience and build a community of investors who can share ideas and experiences.

Local special circumstances: Peru has a growing middle class with increasing disposable income. This has led to a greater interest in investing and the need for accessible investment options. Digital investment platforms provide an easy and affordable way for Peruvians to start investing and grow their wealth. Additionally, the Peruvian government has been implementing policies to promote financial inclusion and literacy, which has further fueled the demand for digital investment platforms.

Underlying macroeconomic factors: Peru has a stable and growing economy, which has created a favorable environment for investment. The country has experienced consistent economic growth, low inflation, and a stable currency. These factors provide investors with confidence and encourage them to explore investment opportunities. Additionally, Peru has a well-regulated financial sector, which ensures the safety and security of investments. This regulatory framework has attracted both local and international investors to the Digital Investment market in Peru. In conclusion, the Digital Investment market in Peru is developing rapidly due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The convenience and accessibility of digital investment platforms, the emergence of robo-advisors, the integration of social media, the growing middle class, and the stable economy are all contributing to the growth and development of the market. As technology continues to advance and financial literacy increases, the Digital Investment market in Peru is expected to expand further in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.