Digital Investment - Morocco

Morocco

Highlights

Total transaction value in the Digital Investment market is projected to reach US$2.06bn in 2024.
Total transaction value is expected to show an annual growth rate (CAGR 2024-2029) of 4.22% resulting in a projected total amount of US$2.53bn by 2029.
Neobrokers dominates the market with a projected total transaction value of US$1.14bn in 2024.
The highest cumulated transaction value is reached United States (US$1.78tn in 2024).

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Digital Investment market in Morocco is experiencing significant growth and development due to changing customer preferences, emerging trends, and local special circumstances. Customer preferences in Morocco have shifted towards digital investment platforms as individuals seek more convenient and accessible ways to manage their finances.

This shift can be attributed to the increasing penetration of smartphones and internet connectivity in the country. With the ease of mobile banking and online transactions, customers are now more inclined to invest digitally rather than through traditional channels. Additionally, the younger generation in Morocco, who are more tech-savvy and open to adopting new technologies, are showing a strong preference for digital investment platforms.

Trends in the market indicate a growing demand for robo-advisory services in Morocco. Robo-advisors leverage artificial intelligence and algorithms to provide personalized investment advice and portfolio management. This trend is driven by the desire for low-cost investment options and the need for financial guidance.

Robo-advisory platforms offer a user-friendly interface and automated investment strategies, making them attractive to both novice and experienced investors. As a result, more digital investment platforms in Morocco are incorporating robo-advisory services to cater to this growing demand. Another trend in the market is the emergence of crowdfunding platforms in Morocco.

Crowdfunding allows individuals to invest in startups and small businesses, providing them with an alternative investment opportunity. This trend is fueled by the entrepreneurial spirit in the country and the desire to support local businesses. Crowdfunding platforms provide a platform for entrepreneurs to raise capital and for investors to diversify their investment portfolios.

As a result, the digital investment market in Morocco is witnessing the rise of crowdfunding platforms that connect investors with promising startups. Local special circumstances in Morocco also contribute to the development of the digital investment market. The government has been actively promoting financial inclusion and digital transformation in the country.

Initiatives such as the National Financial Inclusion Strategy and the development of a digital ecosystem have created an enabling environment for digital investment platforms to thrive. Furthermore, the Moroccan stock market has experienced significant growth in recent years, attracting both domestic and international investors. This growth has further fueled the demand for digital investment platforms that provide easy access to the stock market.

Underlying macroeconomic factors, such as economic stability and favorable regulatory environment, also play a role in the development of the digital investment market in Morocco. The country has maintained a stable economic environment, which instills confidence in investors. Additionally, the government has implemented regulations to protect investors and ensure the integrity of the financial system.

These factors contribute to the attractiveness of the market and encourage the growth of digital investment platforms. In conclusion, the Digital Investment market in Morocco is developing rapidly due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards digital investment platforms, the rise of robo-advisory services and crowdfunding platforms, government initiatives, and favorable economic conditions are driving the growth and development of the market.

As technology continues to advance and customer expectations evolve, the digital investment market in Morocco is expected to further expand and innovate.

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.