Digital Investment - Malawi

Malawi

Highlights

Total transaction value in the Digital Investment market is projected to reach US$113.00m in 2024.
Total transaction value is expected to show an annual growth rate (CAGR 2024-2029) of 9.07% resulting in a projected total amount of US$174.40m by 2029.
Robo-Advisors dominates the market with a projected total transaction value of US$113.00m in 2024.
The highest cumulated transaction value is reached United States (US$1.78tn in 2024).

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Digital Investment market in Malawi has seen significant growth and development in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Malawi have shifted towards digital investment solutions due to their convenience, accessibility, and potential for higher returns.

Investors are increasingly looking for platforms that allow them to easily manage and monitor their investments online, without the need for physical visits to banks or financial institutions. This has led to a surge in demand for digital investment platforms that offer user-friendly interfaces, real-time updates, and personalized investment advice. Trends in the market have also played a key role in the development of the Digital Investment market in Malawi.

One notable trend is the rise of mobile money services, which have gained widespread popularity and acceptance in the country. Mobile money platforms have made it easier for individuals to invest and manage their funds digitally, as they can easily transfer money from their mobile wallets to investment accounts. This has opened up new opportunities for digital investment providers to tap into the growing mobile money user base.

Another trend in the market is the increasing adoption of robo-advisory services. Robo-advisors use algorithms and artificial intelligence to provide automated investment advice and portfolio management. This has appealed to a younger generation of investors who are tech-savvy and prefer a more hands-off approach to investing.

The convenience and affordability of robo-advisory services have made them a popular choice among both novice and experienced investors in Malawi. Local special circumstances have also influenced the development of the Digital Investment market in Malawi. The country has a relatively low level of financial inclusion, with a large portion of the population lacking access to formal banking services.

This has created a demand for digital investment platforms that can reach individuals in remote areas and provide them with opportunities to grow their wealth. Digital investment providers have capitalized on this demand by offering mobile-based solutions that can be accessed by individuals with basic feature phones. Underlying macroeconomic factors have also played a role in the growth of the Digital Investment market in Malawi.

The country has experienced stable economic growth in recent years, with increasing disposable income and a growing middle class. This has created a larger pool of potential investors who are looking for opportunities to grow their wealth. Additionally, low interest rates on traditional savings accounts have made digital investments more attractive, as they offer the potential for higher returns.

In conclusion, the Digital Investment market in Malawi is developing rapidly due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As more individuals seek convenient and accessible investment solutions, digital investment platforms are poised to continue growing and expanding their presence in the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.