Digital Investment - Kazakhstan

Kazakhstan

Highlights

Total transaction value in the Digital Investment market is projected to reach US$1.26bn in 2024.
Total transaction value is expected to show an annual growth rate (CAGR 2024-2029) of 6.15% resulting in a projected total amount of US$1.70bn by 2029.
Robo-Advisors dominates the market with a projected total transaction value of US$1.26bn in 2024.
The highest cumulated transaction value is reached United States (US$1.78tn in 2024).

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Digital Investment market in Kazakhstan is experiencing significant growth and development in recent years. Customer preferences in the Digital Investment market in Kazakhstan are shifting towards more convenient and accessible investment options.

With the rise of technology and digital platforms, investors are increasingly looking for online investment opportunities that allow them to easily manage their portfolios and make transactions from anywhere at any time. This trend is driven by the growing number of tech-savvy individuals in Kazakhstan who are comfortable using digital platforms for various financial activities. Trends in the Digital Investment market in Kazakhstan include the emergence of robo-advisors and online trading platforms.

Robo-advisors, which use algorithms to provide automated investment advice, are gaining popularity among investors who prefer a hands-off approach to managing their investments. These platforms offer personalized investment recommendations based on individual risk tolerance and investment goals. Online trading platforms, on the other hand, provide investors with the ability to buy and sell securities directly through a digital interface, eliminating the need for traditional brokerage services.

Local special circumstances in Kazakhstan contribute to the growth of the Digital Investment market. The country has a relatively young population, with a high percentage of tech-savvy individuals who are comfortable using digital platforms for financial transactions. Additionally, the government of Kazakhstan has been actively promoting digitalization and innovation in the financial sector, which has created a favorable environment for the growth of the Digital Investment market.

Underlying macroeconomic factors also play a role in the development of the Digital Investment market in Kazakhstan. The country has a stable and growing economy, with a strong focus on diversifying its economic activities and attracting foreign investment. This has led to an increase in disposable income and a growing middle class, which in turn has created a larger pool of potential investors.

Furthermore, the low interest rate environment in Kazakhstan has made traditional savings accounts less attractive, prompting individuals to seek alternative investment options. In conclusion, the Digital Investment market in Kazakhstan is experiencing significant growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As technology continues to advance and digital platforms become more sophisticated, the Digital Investment market in Kazakhstan is expected to further expand and evolve in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.