Digital Investment - Iran

Iran

Highlights

Total transaction value in the Digital Investment market is projected to reach US$2.28bn in 2024.
Total transaction value is expected to show an annual growth rate (CAGR 2024-2029) of 6.13% resulting in a projected total amount of US$3.07bn by 2029.
Robo-Advisors dominates the market with a projected total transaction value of US$2.28bn in 2024.
The highest cumulated transaction value is reached United States (US$1.78tn in 2024).

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Digital Investment market in Iran is experiencing significant growth and development, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Digital Investment market in Iran are shifting towards online platforms and digital solutions.

Investors are increasingly looking for convenient and accessible ways to manage their investments, and digital platforms provide them with the necessary tools and resources. Additionally, the younger generation, which represents a significant portion of the population in Iran, is more inclined towards digital solutions and is actively seeking investment opportunities online. Trends in the market include the rise of online investment platforms and the increasing popularity of robo-advisors.

Online investment platforms provide individuals with the ability to invest in a wide range of assets, including stocks, bonds, and mutual funds, all from the comfort of their own homes. These platforms offer user-friendly interfaces, educational resources, and personalized investment recommendations, making it easier for individuals to make informed investment decisions. Robo-advisors, on the other hand, utilize algorithms and artificial intelligence to provide automated investment advice and portfolio management services.

This trend is gaining traction in Iran, as it offers cost-effective and efficient investment solutions for individuals with limited investment knowledge or resources. Local special circumstances also contribute to the development of the Digital Investment market in Iran. The country has a large population of tech-savvy individuals who are eager to embrace digital solutions.

Additionally, the Iranian government has implemented policies to promote the growth of the digital economy, including the development of fintech startups and the establishment of regulatory frameworks for online investment platforms. These initiatives have created a conducive environment for the growth of the Digital Investment market in Iran. Underlying macroeconomic factors, such as a growing middle class, increasing internet penetration, and a favorable regulatory environment, further support the development of the Digital Investment market in Iran.

The growing middle class has more disposable income to invest and is actively seeking investment opportunities to grow their wealth. Increasing internet penetration allows for wider access to digital investment platforms and services, reaching a larger pool of potential investors. The favorable regulatory environment provides a sense of security and trust for individuals looking to invest digitally, as it ensures proper oversight and protection of their investments.

In conclusion, the Digital Investment market in Iran is experiencing significant growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As more individuals embrace digital solutions and seek convenient ways to manage their investments, the market is expected to continue its upward trajectory.

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.