Digital Investment - Georgia

Georgia

Highlights

Total transaction value in the Digital Investment market is projected to reach US$326.30m in 2024.
Total transaction value is expected to show an annual growth rate (CAGR 2024-2029) of 8.54% resulting in a projected total amount of US$491.60m by 2029.
Robo-Advisors dominates the market with a projected total transaction value of US$326.30m in 2024.
The highest cumulated transaction value is reached United States (US$1.78tn in 2024).

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Digital Investment market in Georgia is experiencing significant growth and development.

Customer preferences: Investors in Georgia are increasingly turning to digital investment platforms for their investment needs. This shift in customer preferences can be attributed to several factors. Firstly, digital investment platforms offer convenience and accessibility. Investors can easily access and manage their investments online, without the need for traditional brick-and-mortar financial institutions. Secondly, digital investment platforms often offer lower fees and minimum investment requirements compared to traditional investment options. This makes investing more accessible to a wider range of individuals. Finally, the rise of digital investment platforms has also been driven by the increasing awareness and understanding of the benefits of investing in financial markets.

Trends in the market: One of the key trends in the digital investment market in Georgia is the growing popularity of robo-advisors. Robo-advisors are automated investment platforms that use algorithms to provide investment advice and manage portfolios. These platforms are gaining traction among investors in Georgia due to their low fees and ease of use. Additionally, robo-advisors are able to provide personalized investment advice based on the investor's risk tolerance and investment goals. Another trend in the digital investment market in Georgia is the increasing demand for socially responsible investing. Investors are becoming more conscious of the social and environmental impact of their investments and are seeking out investment options that align with their values. Digital investment platforms are responding to this demand by offering investment products that focus on environmental, social, and governance (ESG) criteria.

Local special circumstances: The digital investment market in Georgia is also influenced by local special circumstances. One such circumstance is the relatively low level of financial literacy among the population. Many individuals in Georgia may not have a strong understanding of investment concepts and may be hesitant to invest in financial markets. Digital investment platforms are addressing this challenge by providing educational resources and tools to help investors make informed investment decisions.

Underlying macroeconomic factors: Several underlying macroeconomic factors are driving the development of the digital investment market in Georgia. Firstly, the country has a young and tech-savvy population, which is more likely to embrace digital solutions for their financial needs. Additionally, Georgia has a stable and growing economy, which provides a favorable environment for investment. The government has also implemented policies to promote foreign investment and entrepreneurship, which has attracted international investors to the country. These factors contribute to the overall growth and development of the digital investment market in Georgia. In conclusion, the digital investment market in Georgia is experiencing significant growth and development. Customer preferences for convenience, accessibility, and lower fees are driving the adoption of digital investment platforms. Robo-advisors and socially responsible investing are emerging trends in the market. Local special circumstances, such as low financial literacy, are being addressed by digital investment platforms through educational resources. Underlying macroeconomic factors, including a young and tech-savvy population and a stable economy, are contributing to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.