Market Insights Financial Wealth Management

Digital Investment - Finland

Finland

The Digital Investment market in Finland is expected to witness a significant surge in its total transaction value, projected to reach US$2,612.00m in 2024.
This projection indicates a promising growth potential for the market segment.
Furthermore, the total transaction value is anticipated to exhibit a Compound Annual Growth Rate (CAGR 2024-2027) of 4.85%, resulting in a projected total amount of US$3,011.00m by 2027.
Among the various players in the market, Robo-Advisors are expected to dominate, with a projected total transaction value of US$1,372.00m in 2024.
This highlights the significance and increasing popularity of Robo-Advisors within the Digital Investment market.
It is worth noting that United States stands out with the highest cumulated transaction value, reaching US$1,782,000.00m in 2024.
This underscores the strong presence and market dominance of the United States in the Digital Investment market landscape.
The growing tech-savvy population in Finland has led to a surge in digital investment, particularly in the fields of AI and software development.

Key regions: United Arab Emirates, Switzerland, Singapore, United Kingdom, Europe

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Analyst Opinion

The Digital Investment market in Finland is experiencing significant growth and development, driven by various factors such as customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in Finland are increasingly leaning towards digital investment options due to the convenience and accessibility they offer.

Finnish investors are embracing digital platforms and services that allow them to manage their investments online, providing them with real-time access to market information, portfolio management tools, and the ability to execute trades at their convenience. This shift towards digital investment is in line with global trends, as investors worldwide are seeking more efficient and user-friendly ways to manage their investments. Trends in the market also contribute to the development of the Digital Investment market in Finland.

One of the key trends is the rise of robo-advisors, which are automated investment platforms that use algorithms to provide personalized investment advice and manage portfolios. Robo-advisors are gaining popularity in Finland as they offer cost-effective investment solutions and cater to the growing demand for digital investment services. Additionally, the integration of artificial intelligence and machine learning technologies in digital investment platforms is enhancing the accuracy and efficiency of investment recommendations, further driving the growth of the market.

Local special circumstances in Finland, such as the high level of financial literacy and technological advancement, also play a role in the development of the Digital Investment market. Finland has a well-educated population with a strong understanding of financial concepts, making them more receptive to digital investment options. Furthermore, Finland has a high internet penetration rate and advanced digital infrastructure, which facilitates the adoption of digital investment platforms and services.

Underlying macroeconomic factors contribute to the growth of the Digital Investment market in Finland. The country has a stable economy and a strong financial sector, which provides a favorable environment for investment activities. Additionally, the low interest rate environment in Finland and the Eurozone as a whole has made traditional savings and investment options less attractive, leading investors to explore alternative digital investment options.

In conclusion, the Digital Investment market in Finland is developing rapidly due to customer preferences for digital solutions, market trends such as the rise of robo-advisors, local special circumstances such as high financial literacy and technological advancement, and underlying macroeconomic factors including a stable economy and low interest rates. As the market continues to evolve, it is expected that digital investment options will become increasingly popular among Finnish investors.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.