Key regions: United Arab Emirates, Switzerland, Singapore, United Kingdom, Europe
The Digital Investment market in Croatia is experiencing significant growth and development.
Customer preferences: Customers in Croatia are increasingly turning to digital investment platforms for their investment needs. This shift in preference can be attributed to several factors. Firstly, digital investment platforms offer convenience and accessibility. Investors can easily access their investment portfolios and make transactions from the comfort of their own homes. Additionally, digital investment platforms often offer a wide range of investment options, allowing customers to diversify their portfolios and potentially increase their returns.
Trends in the market: One of the key trends in the digital investment market in Croatia is the rise of robo-advisors. These automated investment platforms use algorithms to create and manage investment portfolios for customers. Robo-advisors are gaining popularity due to their low fees and ease of use. They appeal to both experienced investors looking for a hands-off approach and beginner investors who may not have the knowledge or time to actively manage their investments. Another trend in the market is the increasing demand for socially responsible investing. Customers in Croatia are becoming more conscious of the environmental and social impact of their investments. They are seeking out digital investment platforms that offer options to invest in companies and funds that align with their values. This trend is in line with the global shift towards sustainable and responsible investing.
Local special circumstances: Croatia has a growing tech-savvy population, which is contributing to the growth of the digital investment market. The country has a high internet penetration rate, and more and more people are comfortable using online platforms for various transactions, including investing. Additionally, the Croatian government has been supportive of the fintech industry, creating a favorable environment for digital investment platforms to thrive.
Underlying macroeconomic factors: The development of the digital investment market in Croatia can also be attributed to several macroeconomic factors. Firstly, Croatia has a stable economy with steady GDP growth. This provides a favorable environment for investment and encourages individuals to seek out investment opportunities. Additionally, low interest rates in the country have made traditional savings accounts less attractive, leading individuals to explore alternative investment options. Finally, the COVID-19 pandemic has accelerated the adoption of digital services across various industries, including finance. The increased use of digital platforms for investing can be seen as part of this broader trend. In conclusion, the Digital Investment market in Croatia is developing rapidly due to customer preferences for convenience and accessibility, the rise of robo-advisors, and the increasing demand for socially responsible investing. The country's tech-savvy population, supportive government policies, stable economy, low interest rates, and the impact of the COVID-19 pandemic are all contributing to the growth of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.Modeling approach / Market size:
Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.
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