Digital Investment - Australia & Oceania

Australia & Oceania

Highlights

Total transaction value in the Digital Investment market is projected to reach US$19.18bn in 2024.
Total transaction value is expected to show an annual growth rate (CAGR 2024-2029) of 3.91% resulting in a projected total amount of US$23.24bn by 2029.
Robo-Advisors dominates the market with a projected total transaction value of US$11.52bn in 2024.
The highest cumulated transaction value is reached United States (US$1.78tn in 2024).

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Digital Investment market in Australia & Oceania is experiencing significant growth and development as more individuals and businesses recognize the benefits and opportunities of digital investment platforms. Customer preferences in the region are shifting towards digital investment platforms due to their convenience, accessibility, and potential for higher returns.

Investors are increasingly looking for ways to diversify their portfolios and take advantage of new investment opportunities, and digital investment platforms offer a wide range of options to suit different risk appetites and investment goals. Additionally, the ability to access and manage investments online or through mobile applications appeals to the tech-savvy population in Australia & Oceania. Trends in the market indicate a growing demand for robo-advisors, which are automated investment platforms that use algorithms to provide personalized investment advice and manage portfolios.

Robo-advisors offer a cost-effective and efficient way for individuals to invest in a diversified portfolio without the need for extensive financial knowledge or expertise. The rise of robo-advisors in Australia & Oceania can be attributed to the increasing adoption of technology and the desire for simplified investment solutions. Another trend in the market is the emergence of crowdfunding platforms as a popular form of digital investment.

Crowdfunding allows individuals to invest in startups and small businesses, providing them with access to investment opportunities that were previously only available to venture capitalists and angel investors. This trend is driven by the desire to support local businesses and the potential for high returns on investment. Local special circumstances in Australia & Oceania also contribute to the development of the Digital Investment market.

The region has a strong entrepreneurial culture and a growing number of startups and small businesses seeking funding. Digital investment platforms provide a means for these businesses to access capital and grow, contributing to economic development in the region. Underlying macroeconomic factors such as low interest rates and a stable economic environment also support the growth of the Digital Investment market in Australia & Oceania.

With traditional investment options offering low returns, individuals and businesses are turning to digital investment platforms to seek higher yields. The stability of the region's economy and regulatory environment further enhance investor confidence in digital investment platforms. In conclusion, the Digital Investment market in Australia & Oceania is experiencing significant growth and development due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.

As more individuals and businesses recognize the benefits of digital investment platforms, the market is expected to continue to expand and evolve in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.