Life insurance - Portugal | Statista Market Forecast

The Life insurance market market in Portugal is expected to reach a projected market size of US$5.21bn by 2024, based on the gross written premium.
In the same year, the average spending per capita in the Life insurance market market is estimated to be US$509.30.
Looking ahead, the market is projected to experience a compound annual growth rate (CAGR 2024-2029) of -4.71%, resulting in a market volume of US$4.09bn by 2029.
In comparison to other countries, the United States is forecasted to generate the highest gross written premium in the Life insurance market market, with a value of US$1.3tn in 2024.
With a growing aging population and increasing awareness about the importance of financial security, Portugal is experiencing a rising demand for life insurance products.

Definition:

Life insurance is a type of financial product that provides financial security for individuals and their families. In simple terms, when you buy a life insurance policy, you pay regular premiums to the insurance company. In return, if you were to pass away while the policy is in effect, your designated beneficiaries receive a lump sum payment, known as the death benefit, which can help them cover living expenses and financial needs. Life insurance is designed to provide peace of mind and support for loved ones in the event of the policyholder's death. Gross written premium (GWP) is the main indicator of the insurance market. It is the total amount of money that an insurance company collects from policyholders for their insurance coverage before deducting expenses or commissions.

Additional information:

The market contains the following KPIs: gross written premium aggregated for all countries and regions, gross written premium per capita, gross claim payments, loss ratio – calculated as gross claim payments divided by gross written premium, and the share of insureds in the total population for over 50 countries.

Death benefit insurance
Endowment insurance
Disability insurance
Dowry insurance
Birth insurance
Term life insurance
Whole life insurance
Universal life insurance
Burial insurance
Other types of life insurance

Health Insurance
All non-life insurance types
Reinsurance

Over the past few years, the Life insurance market in Portugal has shown a steady growth trajectory, reflecting changing customer preferences and local special circumstances.

Customer preferences: Portuguese consumers have been increasingly inclined towards financial security and long-term planning, driving the demand for life insurance products. With a growing awareness about the importance of securing the future for their families, customers are seeking comprehensive life insurance coverage that offers not only protection but also investment opportunities.

Trends in the market: One notable trend in the Portuguese life insurance market is the shift towards unit-linked and investment-linked products. Customers are showing a preference for policies that provide both insurance coverage and investment options, allowing them to benefit from potential returns in the financial markets. This trend is in line with the global movement towards investment-oriented insurance products.

Local special circumstances: The demographic profile of Portugal, with an aging population and a low birth rate, has significant implications for the life insurance market. As the population ages, there is a growing need for retirement planning and wealth transfer solutions, driving the demand for life insurance products that cater to these specific needs. Additionally, the cultural emphasis on family and legacy further reinforces the importance of life insurance in the Portuguese market.

Underlying macroeconomic factors: The economic stability and gradual recovery of the Portuguese economy following the financial crisis have also contributed to the growth of the life insurance market. With improving disposable incomes and a favorable interest rate environment, consumers are more willing to invest in long-term financial products like life insurance. Moreover, regulatory changes and tax incentives have made life insurance more attractive as a savings and investment tool in Portugal. Overall, the Life insurance market in Portugal is witnessing a positive growth trajectory driven by changing customer preferences towards financial security and investment-linked products, special demographic circumstances, and supportive macroeconomic factors.

Data coverage:

Data encompasses B2B and B2C enterprises. Figures are based on gross written premium, gross written premium per capita, gross claim payments, loss ratio, and distribution channels.

Modeling approach / Market size:

Market sizes are determined by a Bottom-Up approach, based on a specific rationale for each market layer. As a basis for evaluating markets, we use industry associations, national statistic offices, and international organizations, such as OECD. Next we use relevant key market indicators and data from country-specific associations such as insurance consumer spending, gross domestic product, insurance - consumer price index (CPI), population growth. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing and HOLT-linear. The main drivers are insurance consumer spending and insurance - consumer price index (CPI).

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Financial market, in a PDF format.

The biggest life insurance market globally is the United States, and it was almost twice as large as the second-biggest market, China. People take out life insurance to financially support their loved ones after their death. The payout is often used to cover funeral expenses, replace income earned by the deceased, or pay for children's education. It can be paid out in a lump sum or as an annuity, which is paid in regular installments for either a specified time or for the lifetime of the beneficiary. In 2022, the United States was the leading life insurance premium writing country, with a total value of life direct premiums written exceeding 600 billion U.S. dollars. The second and third-largest life insurance markets were China and the United Kingdom, respectively.