Life insurance - Ireland

Ireland

In 2025, the Life insurance market market in Ireland is projected to reach a market size of US$42.92bn.
The average spending per capita in the Life insurance market market is expected to amount to US$8.38k.
Looking ahead, the gross written premium is forecasted to show an annual growth rate of 3.10% (CAGR 2025-2029), resulting in a market volume of US$48.50bn by 2029.
In comparison to other countries globally, the United States is expected to generate the highest gross written premium, with an estimated amount of US$1,339.0bn in 2025.
Despite the economic uncertainty caused by Brexit, the life insurance market in Ireland continues to thrive due to its strong regulatory framework and growing demand for protection products.

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Analyst Opinion

Over the past decade, the Life insurance market in Ireland has witnessed significant growth and development. Customer preferences in the Irish life insurance market have been shifting towards more customizable and flexible policies that cater to individual needs and preferences. Customers are increasingly looking for policies that offer a wide range of benefits and coverage options, allowing them to tailor their insurance plans to suit their specific requirements and lifestyle. Trends in the market indicate a growing demand for digital insurance solutions and online platforms that provide easy access to information, policy management, and customer support. Insurers in Ireland are leveraging technology to enhance customer experience, streamline processes, and offer innovative products that meet the evolving needs of policyholders. Local special circumstances, such as Ireland's aging population and increasing awareness about the importance of financial security, have contributed to the growth of the life insurance market. As people live longer and focus on planning for retirement and future financial stability, the demand for life insurance products has seen a steady rise. Underlying macroeconomic factors, including favorable regulatory environment, stable economic growth, and low interest rates, have also played a significant role in shaping the life insurance market in Ireland. The country's strong financial services industry and robust regulatory framework have instilled confidence among consumers and insurers, driving further growth and innovation in the market.

Methodology

Data coverage:

Data encompasses B2B and B2C enterprises. Figures are based on gross written premium, gross written premium per capita, gross claim payments, loss ratio, and distribution channels.

Modeling approach / Market size:

Market sizes are determined by a Bottom-Up approach, based on a specific rationale for each market layer. As a basis for evaluating markets, we use industry associations, national statistic offices, and international organizations, such as OECD. Next we use relevant key market indicators and data from country-specific associations such as insurance consumer spending, gross domestic product, insurance - consumer price index (CPI), population growth. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing and HOLT-linear. The main drivers are insurance consumer spending and insurance - consumer price index (CPI).

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.