Life insurance - Brazil | Statista Market Forecast

The Life insurance market market in Brazil is expected to reach a market size (gross written premium) of BRL US$31.30bn in 2024.
The average spending per capita in the Life insurance market market is projected to be BRL US$143.80 in 2024.
With an annual growth rate (CAGR 2024-2029) of -1.06%, the gross written premium is expected to reach BRL US$29.68bn by 2029.
In comparison to other countries, the United States is anticipated to generate the highest gross written premium of US$1.3tn in 2024.
Brazil's life insurance market is experiencing steady growth due to the country's growing middle class and increasing awareness of the importance of financial protection.

Definition:

Life insurance is a type of financial product that provides financial security for individuals and their families. In simple terms, when you buy a life insurance policy, you pay regular premiums to the insurance company. In return, if you were to pass away while the policy is in effect, your designated beneficiaries receive a lump sum payment, known as the death benefit, which can help them cover living expenses and financial needs. Life insurance is designed to provide peace of mind and support for loved ones in the event of the policyholder's death. Gross written premium (GWP) is the main indicator of the insurance market. It is the total amount of money that an insurance company collects from policyholders for their insurance coverage before deducting expenses or commissions.

Additional information:

The market contains the following KPIs: gross written premium aggregated for all countries and regions, gross written premium per capita, gross claim payments, loss ratio – calculated as gross claim payments divided by gross written premium, and the share of insureds in the total population for over 50 countries.

Death benefit insurance
Endowment insurance
Disability insurance
Dowry insurance
Birth insurance
Term life insurance
Whole life insurance
Universal life insurance
Burial insurance
Other types of life insurance

Health Insurance
All non-life insurance types
Reinsurance

The Life insurance market in Brazil has been experiencing significant growth and development in recent years. Customer preferences in the Brazilian life insurance market are shifting towards more comprehensive coverage options that provide not only financial security but also investment opportunities for policyholders. Customers are increasingly looking for policies that offer a wide range of benefits, such as health and wellness programs, retirement savings, and education funds for their children. Trends in the market indicate a growing demand for digital insurance solutions, with more insurers in Brazil offering online policy purchases, claims processing, and customer service. This shift towards digitalization is driven by the tech-savvy younger generation who prefer the convenience and accessibility of managing their insurance policies through digital platforms. Local special circumstances in Brazil, such as the country's large population and rising middle class, are contributing to the growth of the life insurance market. As more Brazilians enter the middle class and seek to protect their assets and secure their financial future, the demand for life insurance products is expected to continue to rise. Underlying macroeconomic factors, such as stable economic growth, low inflation rates, and increasing disposable income levels, are also fueling the expansion of the life insurance market in Brazil. As the economy continues to improve and more Brazilians gain access to financial products and services, the demand for life insurance is likely to remain strong in the coming years.

Data coverage:

Data encompasses B2B and B2C enterprises. Figures are based on gross written premium, gross written premium per capita, gross claim payments, loss ratio, and distribution channels.

Modeling approach / Market size:

Market sizes are determined by a Bottom-Up approach, based on a specific rationale for each market layer. As a basis for evaluating markets, we use industry associations, national statistic offices, and international organizations, such as OECD. Next we use relevant key market indicators and data from country-specific associations such as insurance consumer spending, gross domestic product, insurance - consumer price index (CPI), population growth. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing and HOLT-linear. The main drivers are insurance consumer spending and insurance - consumer price index (CPI).

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Financial market, in a PDF format.

The biggest life insurance market globally is the United States, and it was almost twice as large as the second-biggest market, China. People take out life insurance to financially support their loved ones after their death. The payout is often used to cover funeral expenses, replace income earned by the deceased, or pay for children's education. It can be paid out in a lump sum or as an annuity, which is paid in regular installments for either a specified time or for the lifetime of the beneficiary. In 2022, the United States was the leading life insurance premium writing country, with a total value of life direct premiums written exceeding 600 billion U.S. dollars. The second and third-largest life insurance markets were China and the United Kingdom, respectively.