Insurances - El Salvador

El Salvador

The Insurances market in El Salvador is projected to reach a market size (gross written premium) of US$1.01bn in 2024.
Life insurances dominate the market with a projected market volume of US$0.57bn in the same year.
The average spending per capita in the Insurances market is expected to amount to US$157.30 in 2024.
When compared globally, the United States is expected to have the highest nominal value of US$4,642.0bn in 2024.
The gross written premium is anticipated to show an annual growth rate (CAGR 2024-2028) of 6.72%, resulting in a market volume of US$1.31bn by 2028.
In global comparison, the United States will continue to generate the highest gross written premium, reaching US$4,642.0bn in 2024.
The insurance market in El Salvador is experiencing a growing demand for life insurance products due to increasing awareness of the importance of financial protection.

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Analyst Opinion

The Insurances market in El Salvador is experiencing significant growth and development in recent years. Customer preferences in the insurance market in El Salvador are shifting towards more comprehensive coverage options, including health and life insurance, as individuals seek to protect themselves and their families against unforeseen circumstances. Additionally, there is a growing demand for digital and online insurance services, reflecting a global trend towards digitalization in the insurance industry. Trends in the market indicate a rise in insurance penetration rates in El Salvador, driven by increasing awareness about the importance of insurance coverage among the population. The market is also witnessing a surge in microinsurance products tailored to the needs of low-income individuals and small businesses, expanding the reach of insurance services to previously underserved segments of the population. Local special circumstances in El Salvador, such as a relatively small insurance market compared to other countries in the region, present both challenges and opportunities for insurers. The market is characterized by intense competition among insurance providers, leading to innovation in product offerings and pricing strategies to attract and retain customers. Underlying macroeconomic factors, including stable economic growth and a growing middle class, are contributing to the expansion of the insurance market in El Salvador. As disposable incomes rise and financial literacy improves, more individuals are recognizing the importance of insurance as a risk management tool, driving overall market growth. Additionally, regulatory reforms aimed at strengthening the insurance industry and enhancing consumer protection are creating a more favorable environment for insurers to operate in El Salvador.

Methodology

Data coverage:

Data encompasses B2B and B2C enterprises. Figures are based on gross written premium, gross written premium per capita, gross claim payments, loss ratio, and distribution channels.

Modeling approach / Market size:

Market sizes are determined by a Bottom-Up approach, based on a specific rationale for each market layer. As a basis for evaluating markets, we use industry associations, national statistic offices, and international organizations, such as OECD. Next we use relevant key market indicators and data from country-specific associations such as insurance consumer spending, gross domestic product, insurance - consumer price index (CPI), population growth. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing and HOLT-linear. The main drivers are insurance consumer spending and insurance - consumer price index (CPI).

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.