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Digital Assets - Europe

Europe
  • The Digital Assets market in Europe is projected to generate a revenue of US$14.6bn in 2025.
  • This revenue is expected to grow at an annual rate of 28.00% (CAGR 2025-2025), reaching a projected total of US$14.6bn by 2025.
  • The average revenue per user in the Digital Assets market is estimated to be US$66.8 in 2025.
  • When comparing the revenue on a global scale, it is evident that United States leads the way with a projected revenue of US$9.6bn in 2025.
  • In terms of user numbers, the Digital Assets market in Europe is expected to have approximately 218.64m users users by 2025.
  • The user penetration rate, which measures the percentage of the population using Digital Assets market, is projected to be 28.00% in 2025 and is expected to increase to 28.00% by 2025.
  • In Europe, Germany is emerging as a frontrunner in the digital asset market, with its robust regulatory framework and growing number of crypto-friendly businesses.

Definition:

Digital assets refer to any type of digital or virtual item that has value, including cryptocurrencies, digital tokens, and non-fungible tokens (NFTs). These assets are created, stored, and traded on a digital platform, such as a blockchain, and can be bought, sold, or traded like traditional assets.

Structure:

Digital Assets comprises of Cryptocurrencies, NFT and DeFi.

Additional Information:

Examples of digital assets include Bitcoin, Ethereum, and collectible NFTs like digital art or virtual real estate.
In-Scope
  • Cryptocurrency exchanges
  • Trading platforms / neobrokers
  • Neobanks
  • NFT marketplaces
  • DeFi services
Out-Of-Scope
  • Traditional Investments
  • Physical Assets
Financial Insights Compass 2023: The Impact of Inflation on Financial Markets​ - Cover

Market Insights report

Financial Insights Compass 2023: The Impact of Inflation on Financial Markets​
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    Revenue

    NOTES: Data was converted from local currencies using average exchange rates of the respective year.

    MOST_RECENT_UPDATE: Jul 2024

    SOURCE: Statista Market Insights

    NOTES: Data shown reflects the ban of cryptocurrencies in China.

    MOST_RECENT_UPDATE: Jul 2024

    SOURCE: Statista Market Insights

    2017
    2025
    XMO_GLOBAL_TABLE_TITLE (2025) in million USD (US$)
    GLOBAL_COUNTRYGLOBAL_REVENUE
    1. United States 19,220.6
    2. India 13,041.2
    3. Brazil 4,121.4
    4. Germany 3,797.2
    5. Indonesia 3,533.2

    MOST_RECENT_UPDATE: Jul 2024

    SOURCE: Statista Market Insights

    Analyst Opinion

    Currently, there are several trends in digital assets that are worth noting. One of the most notable is the growing interest in non-fungible tokens (NFTs), which are unique digital assets that are authenticated using blockchain technology. Another trend is the increasing popularity of stablecoins, which are digital assets that are designed to maintain a stable value relative to a particular asset, such as the US dollar. Additionally, there is a growing interest in decentralized finance (DeFi) platforms, which allow individuals to engage in financial activities, such as lending and borrowing, without the need for intermediaries.
    Several factors are driving the growth of the digital assets market. One of the most significant is the increasing adoption of blockchain technology, which provides a secure and transparent way to verify transactions. Additionally, the growing interest in decentralized finance (DeFi) is driving demand for digital assets, as individuals seek ways to participate in financial activities without relying on traditional financial institutions. Another factor is the growing awareness of the potential benefits of digital assets, such as lower transaction costs, faster transaction times, and increased liquidity.
    The digital assets market is expected to continue growing in the coming years, driven by factors such as increasing adoption of blockchain technology, growing interest in decentralized finance, and the increasing popularity of non-fungible tokens. Additionally, the development of new use cases for digital assets, such as in the gaming industry and for digital identity verification, is likely to further drive growth. However, as with any emerging market, there are also risks and challenges, such as regulatory uncertainty and the potential for market volatility.

    Users

    MOST_RECENT_UPDATE: Jul 2024

    SOURCE: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

    Modeling approach / Market size:

    Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

    Additional notes:

    The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

    Finance

    XMO_REPORT_PROMO_HEADLINE

    Financial Insights Compass 2023: The Impact of Inflation on Financial Markets​ - BackgroundFinancial Insights Compass 2023: The Impact of Inflation on Financial Markets​ - Cover

    Key Market Indicators

    NOTES: Based on data from IMF, World Bank, UN and Eurostat

    MOST_RECENT_UPDATE: Jan 2025

    SOURCE: Statista Market Insights

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