Digital Capital Raising - Romania

The country in Romania is expected to see the total transaction value in the Digital Capital Raising market market reach US$41.88m by 2024.
MarketMarketplace Lending (Consumer) is set to lead the market with a projected total transaction value of US$36.34m by 2024.
Comparing globally, the United States is anticipated to achieve the highest cumulated transaction value of US$36bn by 2024.
Romania's digital capital raising market is gaining traction, with blockchain technology increasingly utilized for efficient and secure fundraising processes.

Definition:

The Digital Caiptal Raising segment relates to digital financial services for business customers, and private borrowers. Included are Crowdinvesting models, which focus particularly on start-ups exchanging investment for company shares (equity-based), and Crowdfunding solutions, which are used for non-monetary compensation, for example product launches, music, art & film financing (reward-based). The market also includes bank-independent loan allocation for SMEs (Crowdlending) and for personal loans (Marketplace Lending or so-called Peer-to-Peer lending) through private or institutional investors via online platforms. In view of processing complexity, this market is focused on small and medium-sized enterprises (SMEs), freelancers and private persons. Bank financing is not considered, neither are any financial aspects that reach beyond the scope of small and medium-sized enterprises or donation-based Crowdfunding models.

Structure:

Digital Capital Raising consists of Reward-Based Crowdfunding, Crowdinvesting, Crowdlending and Marketplace Lending.

Additional Information:

The market comprises of transaction values, campaigns, average funding per campaign.

Alternative financing for SMEs and freelancers
Equity-based Crowdfunding (or Crowdinvesting)
Reward-based Crowdfunding (or Crowdfunding)
Alternative lending for SMEs and freelancers (bank-independent loans)
Online marketplaces for personal loan applications and private investors
Peer-to-Peer loans with interest rates depending on internal credit scoring of the platform provider

Traditional bank loans
Traditional venture capital investments by institutional or private investors

The Digital Capital Raising market in Romania is experiencing significant growth and development. Customer preferences are shifting towards online platforms for capital raising, driven by convenience and accessibility. This trend is further fueled by the increasing digitalization of the financial industry worldwide.

Customer preferences: In Romania, customers are increasingly turning to digital platforms for capital raising. This is primarily driven by the convenience and accessibility offered by online platforms. Investors can now easily access investment opportunities from the comfort of their own homes, without the need for physical meetings or paperwork. This shift in customer preferences is in line with the global trend of digitalization in the financial industry.

Trends in the market: The Digital Capital Raising market in Romania is witnessing a surge in crowdfunding platforms. These platforms allow individuals and businesses to raise funds from a large number of investors, often through small contributions. Crowdfunding provides an alternative source of capital for startups and small businesses that may have difficulty accessing traditional funding sources. This trend is driven by the increasing popularity of crowdfunding worldwide and the growing entrepreneurial ecosystem in Romania. Another trend in the market is the rise of peer-to-peer lending platforms. These platforms connect borrowers directly with lenders, bypassing traditional financial institutions. This allows borrowers to access capital quickly and at potentially lower interest rates, while lenders can earn higher returns on their investments. Peer-to-peer lending is gaining traction in Romania as it provides an alternative to traditional banking services, especially for individuals and small businesses with limited access to credit.

Local special circumstances: Romania has a vibrant startup ecosystem, with a growing number of innovative companies emerging in various sectors. These startups often face challenges in accessing capital from traditional sources, such as banks or venture capital firms. As a result, they turn to digital platforms for capital raising. The government of Romania has also recognized the importance of supporting startups and entrepreneurship, leading to the creation of various initiatives and programs to foster innovation and facilitate access to funding.

Underlying macroeconomic factors: The development of the Digital Capital Raising market in Romania is also influenced by underlying macroeconomic factors. The country has experienced steady economic growth in recent years, which has created a favorable environment for investment and entrepreneurship. Additionally, the increasing internet penetration rate and smartphone usage in Romania have contributed to the growth of the digital economy, including the Digital Capital Raising market. In conclusion, the Digital Capital Raising market in Romania is experiencing significant growth and development. Customer preferences are shifting towards online platforms for capital raising, driven by convenience and accessibility. This trend is in line with the global digitalization of the financial industry. The rise of crowdfunding and peer-to-peer lending platforms, along with a vibrant startup ecosystem and favorable macroeconomic factors, are contributing to the growth of the market in Romania.

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Financial market, in a PDF format.

Crowdfunding is the collective effort of a large number of individuals who network and pool small amounts of capital to finance a new or existing business venture. Each campaign is set for a goal amount of money and a fixed timeframe, each day is counted down and the money raised will be tallied up for visitors to follow its success. The size of the global crowdfunding market is growing and the largest markets are North America and Asia.