Reward-Based Crowdfunding - Sweden

The total transaction value in the Reward-Based Crowdfunding market in Sweden is forecasted to reach US$4.72m in 2024.
When comparing globally, the United States leads with a transaction value of US$465m in 2024.
Sweden's tech-savvy population is increasingly turning to crowdfunding platforms to support innovative startups in the capital raising market.

Definition:

Reward-Based Crowdfunding is a financing form independent from financial institutions, location of the campaign creator or investor. Reward-Based Crowdfunding campaigns can be initiated for a wide range of different purposes such as product launches, art-, music- and film-financing, software development, scientifc research etc. Usually there is a financing goal defined by funding volume and time to reach this goal for every campaign. The campaign creator publishes engaging content (e.g. photos, videos, text) that explain the goal and motivation of the fundraising. Almost everyone can participate in reward-based crowdfunding campaigns as an investor. The only prerequisite is a valid payment account.

Additional Information:

Key players in the reward-based crowdfunding campaigns are Kickstarter and Indiegogo.

Reward-based Crowdfunding
Pre-financing of products, art, music and films, software or scientific research
e.g. Kickstarter, Indiegogo

Traditional venture capital investments
Equity-based Crowdfunding (see Crowdinvesting)
Lending-based Crowdfunding (see Crowdlending)

The Crowdfunding market in Sweden has experienced significant growth in recent years, driven by customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: In Sweden, customers are increasingly turning to crowdfunding as a way to support innovative projects and ideas. The country has a strong culture of entrepreneurship and innovation, and crowdfunding provides a platform for individuals and small businesses to access the funding they need to bring their ideas to life. Customers appreciate the transparency and direct connection with the projects they support, as well as the ability to contribute to causes they believe in.

Trends in the market: One of the key trends in the crowdfunding market in Sweden is the rise of reward-based crowdfunding. This type of crowdfunding allows backers to receive a reward or product in return for their contribution. This trend is particularly popular in the creative and tech sectors, where individuals and startups can offer exclusive access to products or services as a reward for funding. This trend has led to a proliferation of crowdfunding platforms in Sweden, catering to different industries and niches. Another trend in the market is the emergence of equity crowdfunding. This type of crowdfunding allows individuals to invest in startups or small businesses in exchange for equity or shares. Equity crowdfunding has gained traction in Sweden due to changes in regulations that have made it easier for startups to raise capital from a large pool of investors. This trend has opened up new opportunities for both investors and entrepreneurs, and has contributed to the growth of the crowdfunding market in Sweden.

Local special circumstances: Sweden has a highly educated population with a strong interest in technology and innovation. This, combined with a supportive ecosystem for startups and entrepreneurs, has created a fertile ground for crowdfunding to thrive. The country also has a high level of trust in online transactions and digital platforms, which has further facilitated the growth of crowdfunding in Sweden.

Underlying macroeconomic factors: The strong performance of the Swedish economy has also played a role in the development of the crowdfunding market. Sweden has a stable and well-regulated financial system, which has instilled confidence in both investors and entrepreneurs. Additionally, low interest rates and a favorable investment climate have made crowdfunding an attractive option for individuals looking to diversify their investment portfolio. In conclusion, the crowdfunding market in Sweden has experienced significant growth due to customer preferences for transparency and direct engagement, the rise of reward-based and equity crowdfunding, the country's supportive ecosystem for startups, and underlying macroeconomic factors such as a strong economy and favorable investment climate. These factors have contributed to the vibrant and dynamic crowdfunding market in Sweden.

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Financial market, in a PDF format.

Crowdfunding is the collective effort of a large number of individuals who network and pool small amounts of capital to finance a new or existing business venture. Each campaign is set for a goal amount of money and a fixed timeframe, each day is counted down and the money raised will be tallied up for visitors to follow its success. The size of the global crowdfunding market is growing and the largest markets are North America and Asia.