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Reward-Based Crowdfunding - Netherlands

Netherlands
  • The Reward-Based Crowdfunding market in the Netherlands is expected to reach a total transaction value of US$8.28m in 2024.
  • When comparing globally, it is evident that the United States leads with a transaction value of US$465m in 2024.
  • The Netherlands' Crowdfunding market is gaining traction as a popular alternative for capital raising among tech startups and social enterprises.

Definition:

Reward-Based Crowdfunding is a financing form independent from financial institutions, location of the campaign creator or investor. Reward-Based Crowdfunding campaigns can be initiated for a wide range of different purposes such as product launches, art-, music- and film-financing, software development, scientifc research etc. Usually there is a financing goal defined by funding volume and time to reach this goal for every campaign. The campaign creator publishes engaging content (e.g. photos, videos, text) that explain the goal and motivation of the fundraising. Almost everyone can participate in reward-based crowdfunding campaigns as an investor. The only prerequisite is a valid payment account.

Additional Information:

Key players in the reward-based crowdfunding campaigns are Kickstarter and Indiegogo.

In-Scope

  • Reward-based Crowdfunding
  • Pre-financing of products, art, music and films, software or scientific research
  • e.g. Kickstarter, Indiegogo

Out-Of-Scope

  • Traditional venture capital investments
  • Equity-based Crowdfunding (see Crowdinvesting)
  • Lending-based Crowdfunding (see Crowdlending)
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Market Insight report

Digital Capital Raising: market data & analysis

Study Details

    Capital Raised

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Average Deal Size

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Number of Deals

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Crowdfunding market in Netherlands has been experiencing significant growth in recent years.

    Customer preferences:
    One of the main reasons for the growth in the Crowdfunding market in Netherlands is the increasing preference of individuals and businesses to seek alternative sources of funding. Traditional financing options, such as bank loans, have become more stringent and less accessible, leading to a greater demand for Crowdfunding platforms. Additionally, individuals are increasingly interested in supporting innovative projects and startups, and Crowdfunding provides them with an opportunity to do so.

    Trends in the market:
    One of the key trends in the Crowdfunding market in Netherlands is the rise of equity-based Crowdfunding. This allows individuals to invest in startups and receive a share of the company in return. Equity-based Crowdfunding has gained popularity due to its potential for high returns and the opportunity to become a part of the success of a startup. This trend is driven by the growth of the startup ecosystem in Netherlands, which has attracted a significant amount of venture capital and angel investors. Another trend in the Crowdfunding market in Netherlands is the emergence of niche platforms catering to specific industries or causes. These platforms allow individuals to support projects that align with their personal interests or values. For example, there are Crowdfunding platforms focused on renewable energy projects, social enterprises, and even creative projects such as films and music albums. This trend reflects the diverse interests of the Dutch population and their willingness to support causes they believe in.

    Local special circumstances:
    The Netherlands has a strong culture of entrepreneurship and innovation, which has contributed to the growth of the Crowdfunding market. The country has a favorable business environment, with supportive government policies and a well-developed infrastructure for startups. This has attracted a large number of entrepreneurs and investors, creating a vibrant ecosystem for Crowdfunding.

    Underlying macroeconomic factors:
    The strong economic performance of Netherlands has also played a role in the growth of the Crowdfunding market. The country has a stable and prosperous economy, with a high level of disposable income among its population. This provides individuals with the financial means to invest in Crowdfunding projects and support innovative ideas. Additionally, the low interest rate environment in Netherlands has made traditional savings and investment options less attractive, leading individuals to seek alternative investment opportunities such as Crowdfunding. In conclusion, the Crowdfunding market in Netherlands is experiencing significant growth due to the increasing preference for alternative sources of funding, the rise of equity-based Crowdfunding, the emergence of niche platforms, the supportive business environment, and the strong macroeconomic factors. This growth is expected to continue as more individuals and businesses recognize the benefits of Crowdfunding and as the startup ecosystem in Netherlands continues to thrive.

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

    Modeling approach / Market size:

    Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

    Additional notes:

    The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

    Financial

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    Digital Capital Raising: market data & analysis - BackgroundDigital Capital Raising: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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    Crowdfunding - statistics & facts

    Crowdfunding is the collective effort of a large number of individuals who network and pool small amounts of capital to finance a new or existing business venture. Each campaign is set for a goal amount of money and a fixed timeframe, each day is counted down and the money raised will be tallied up for visitors to follow its success. The size of the global crowdfunding market is growing and the largest markets are North America and Asia.
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