Reward-Based Crowdfunding - Myanmar

Myanmar

Highlights

Myanmar is a country where the total transaction value in the Reward-Based Crowdfunding market is projected to reach US$167.60k in 2024.
When looking at a global comparison perspective, it is evident that the highest transaction value is reached the United States (US$465m in 2024).
Myanmar's Capital Raising market sees a rise in Crowdfunding platforms, offering diverse investment opportunities to local entrepreneurs and global backers.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Crowdfunding market in Myanmar has been experiencing significant growth in recent years, driven by a combination of customer preferences, local special circumstances, and underlying macroeconomic factors.

Customer preferences: Myanmar has a young and tech-savvy population, with a high smartphone penetration rate and a strong appetite for digital services. This has created a favorable environment for the growth of Crowdfunding platforms, as individuals are increasingly looking for alternative ways to raise funds for their projects or support causes they believe in. Crowdfunding provides a convenient and accessible platform for individuals to connect with a wider network of potential funders, bypassing traditional financial institutions.

Trends in the market: One of the key trends in the Crowdfunding market in Myanmar is the rise of social and community-driven campaigns. People are increasingly using Crowdfunding platforms to raise funds for social causes, such as education, healthcare, and disaster relief. This reflects the strong sense of community and social responsibility in Myanmar, as well as the growing awareness of the power of collective action to bring about positive change. Another trend in the market is the emergence of niche Crowdfunding platforms catering to specific sectors or industries. For example, there are platforms focused on supporting local artists and craftsmen, as well as platforms dedicated to funding innovative startups. This trend reflects the diverse and vibrant entrepreneurial ecosystem in Myanmar, as well as the increasing demand for specialized funding options.

Local special circumstances: Myanmar is a country with limited access to traditional financial services, especially in rural areas. Crowdfunding platforms have filled this gap by providing individuals and communities with an alternative source of funding. This has been particularly important for small businesses and startups, which often struggle to access capital from traditional sources. Crowdfunding has democratized the funding process, allowing anyone with a compelling idea or project to attract support from a global audience.

Underlying macroeconomic factors: Myanmar has been experiencing rapid economic growth in recent years, driven by foreign investment and the opening up of the economy. This has created a favorable business environment and increased the demand for financing options. Crowdfunding has emerged as a viable alternative to traditional sources of funding, providing entrepreneurs and businesses with a flexible and efficient way to raise capital. Furthermore, the government of Myanmar has implemented policies to promote entrepreneurship and innovation, including the establishment of innovation hubs and the introduction of tax incentives for startups. These initiatives have created a supportive ecosystem for Crowdfunding platforms and contributed to the growth of the market. In conclusion, the Crowdfunding market in Myanmar is growing rapidly due to customer preferences, local special circumstances, and underlying macroeconomic factors. The rise of social and community-driven campaigns, the emergence of niche platforms, and the limited access to traditional financial services are all contributing to the growth of the market. With a young and tech-savvy population, a vibrant entrepreneurial ecosystem, and a supportive policy environment, Myanmar is well-positioned to continue its growth in the Crowdfunding market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.