Market Insights Financial Capital Raising Digital Capital Raising

Reward-Based Crowdfunding - Malaysia

Malaysia

The Reward-Based Crowdfunding market in Malaysia is projected to reach a total transaction value of US$0.63m in 2024.
When compared globally, it is evident that the highest transaction value is achieved the United States, amounting to US$465m in 2024.
In Malaysia, Crowdfunding platforms are gaining traction as an alternative capital-raising method for local entrepreneurs and startups.

Key regions: Germany, Brazil, Australia, Israel, United States

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Analyst Opinion

Crowdfunding has gained significant traction in Malaysia in recent years, with a growing number of individuals and businesses turning to this alternative financing method. This can be attributed to several factors, including customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: One of the main reasons for the development of the crowdfunding market in Malaysia is the changing preferences of customers. Traditional financing methods, such as bank loans, are often associated with lengthy approval processes and stringent eligibility criteria. Crowdfunding provides a more accessible and inclusive option for individuals and businesses to raise funds. Moreover, customers are increasingly interested in supporting innovative and socially impactful projects, which crowdfunding platforms often showcase. This aligns with the growing trend of conscious consumerism and the desire to contribute to positive change.

Trends in the market: The crowdfunding market in Malaysia has experienced significant growth due to the emergence of specialized platforms catering to specific niches. These platforms focus on areas such as social causes, creative projects, and technology startups. This trend reflects the diversification of crowdfunding offerings, allowing individuals and businesses to find platforms that align with their specific funding needs. Additionally, the rise of digital platforms and social media has facilitated the spread of crowdfunding campaigns, enabling individuals to reach a wider audience and attract more potential backers.

Local special circumstances: Malaysia's multicultural society and vibrant startup ecosystem have also contributed to the development of the crowdfunding market. The country is home to a diverse range of creative and innovative individuals, many of whom face challenges accessing traditional financing options. Crowdfunding provides a platform for these individuals to showcase their ideas and receive support from a global community. Furthermore, Malaysia's government has recognized the potential of crowdfunding as a catalyst for economic growth and has implemented supportive policies and regulations to encourage its development.

Underlying macroeconomic factors: The overall economic landscape in Malaysia has also played a role in the growth of the crowdfunding market. The country has experienced steady economic growth in recent years, which has created a favorable environment for entrepreneurship and innovation. Additionally, the government's focus on digital transformation and the development of a digital economy has encouraged the adoption of crowdfunding as a means of financing. These macroeconomic factors have created a conducive environment for the crowdfunding market to thrive in Malaysia. In conclusion, the crowdfunding market in Malaysia has witnessed significant growth due to changing customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. As more individuals and businesses recognize the benefits of crowdfunding, the market is expected to continue its upward trajectory, providing an alternative financing option for innovative projects and fostering economic growth in the country.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.