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Reward-Based Crowdfunding - Ireland

Ireland
  • The Reward-Based Crowdfunding market in Ireland is projected to reach a total transaction value of US$3.67m in 2024.
  • When compared globally, the United States leads with the highest transaction value of US$465m in 2024.
  • Ireland's Crowdfunding market is gaining traction among tech startups, offering alternative capital-raising avenues beyond traditional sources like venture capital.

Definition:

Reward-Based Crowdfunding is a financing form independent from financial institutions, location of the campaign creator or investor. Reward-Based Crowdfunding campaigns can be initiated for a wide range of different purposes such as product launches, art-, music- and film-financing, software development, scientifc research etc. Usually there is a financing goal defined by funding volume and time to reach this goal for every campaign. The campaign creator publishes engaging content (e.g. photos, videos, text) that explain the goal and motivation of the fundraising. Almost everyone can participate in reward-based crowdfunding campaigns as an investor. The only prerequisite is a valid payment account.

Additional Information:

Key players in the reward-based crowdfunding campaigns are Kickstarter and Indiegogo.

In-Scope

  • Reward-based Crowdfunding
  • Pre-financing of products, art, music and films, software or scientific research
  • e.g. Kickstarter, Indiegogo

Out-Of-Scope

  • Traditional venture capital investments
  • Equity-based Crowdfunding (see Crowdinvesting)
  • Lending-based Crowdfunding (see Crowdlending)
Digital Capital Raising: market data & analysis - Cover

Market Insight report

Digital Capital Raising: market data & analysis

Study Details

    Capital Raised

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Average Deal Size

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Number of Deals

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Crowdfunding market in Ireland has experienced significant growth in recent years, driven by changing customer preferences, emerging trends in the market, and local special circumstances. Customer preferences in Ireland have shifted towards alternative financing options, such as crowdfunding, due to the ease and convenience it offers.

    With the rise of digital platforms, individuals and businesses are now able to access a wide range of crowdfunding opportunities with just a few clicks. This has attracted a diverse range of customers, including entrepreneurs, artists, and social causes, who are looking for funding for their projects or ventures. Trends in the market indicate that crowdfunding has become a popular choice for Irish entrepreneurs and start-ups to raise capital.

    This is due to the limited access to traditional funding sources, such as bank loans, which have become stricter in recent years. Crowdfunding provides a viable alternative for these businesses to secure the necessary funds to launch or expand their operations. Additionally, crowdfunding allows entrepreneurs to validate their ideas and gauge market interest before fully committing to their ventures.

    Local special circumstances have also contributed to the growth of the crowdfunding market in Ireland. The country has a vibrant start-up ecosystem, with a high number of innovative and ambitious entrepreneurs. However, access to capital has been a challenge, particularly for early-stage ventures.

    Crowdfunding platforms have filled this gap by providing a platform for entrepreneurs to showcase their ideas and attract potential investors. Furthermore, the strong sense of community and support for local initiatives in Ireland has created a favorable environment for crowdfunding campaigns to thrive. Underlying macroeconomic factors have also played a role in the development of the crowdfunding market in Ireland.

    The country has experienced steady economic growth in recent years, which has increased disposable income and investment opportunities. This has created a conducive environment for individuals to participate in crowdfunding campaigns, either as backers or investors. Additionally, the low interest rate environment has made traditional savings and investment options less attractive, leading individuals to seek alternative avenues for their funds.

    In conclusion, the Crowdfunding market in Ireland has experienced significant growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The ease and convenience of crowdfunding platforms, coupled with limited access to traditional funding sources, have made crowdfunding an attractive option for entrepreneurs and start-ups. The vibrant start-up ecosystem and strong sense of community in Ireland have further fueled the growth of crowdfunding campaigns.

    Additionally, favorable macroeconomic conditions and increased disposable income have encouraged individuals to participate in crowdfunding as backers or investors.

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

    Modeling approach / Market size:

    Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

    Additional notes:

    The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

    Financial

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    Digital Capital Raising: market data & analysis - BackgroundDigital Capital Raising: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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    Crowdfunding - statistics & facts

    Crowdfunding is the collective effort of a large number of individuals who network and pool small amounts of capital to finance a new or existing business venture. Each campaign is set for a goal amount of money and a fixed timeframe, each day is counted down and the money raised will be tallied up for visitors to follow its success. The size of the global crowdfunding market is growing and the largest markets are North America and Asia.
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