Reward-Based Crowdfunding - EAEU

EAEU

Highlights

The Reward-Based Crowdfunding market in the EAEU country is forecasted to reach US$7.04m by 2024.
When comparing globally, the United States leads with a transaction value of US$465m in 2024.
In the EAEU, Crowdfunding platforms are gaining traction as alternative sources of capital raising for innovative startups amidst evolving regulatory frameworks.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Crowdfunding market in EAEU has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances.

Customer preferences: In the EAEU region, customers are increasingly turning to crowdfunding as a means to support innovative projects and startups. This is driven by a desire to be part of the entrepreneurial journey and to have a direct impact on the success of these ventures. Customers are also attracted to the transparency and accountability offered by crowdfunding platforms, as they can see exactly how their funds are being used and the progress of the projects they support.

Trends in the market: One of the key trends in the Crowdfunding market in EAEU is the rise of reward-based crowdfunding. This allows individuals to contribute funds to a project in exchange for a reward or product. This trend has been fueled by the growth of e-commerce and the increasing popularity of online shopping. Customers are now more comfortable making financial transactions online and are willing to support projects in exchange for unique rewards. Another trend in the market is the emergence of equity-based crowdfunding. This allows individuals to invest in startups and small businesses in exchange for equity or shares. This trend has been driven by the desire for individuals to be part of the startup ecosystem and to potentially benefit from the financial success of these ventures. Equity-based crowdfunding has also been supported by regulatory changes in some EAEU countries, which have made it easier for startups to raise capital through this method.

Local special circumstances: The Crowdfunding market in EAEU is also influenced by local special circumstances. For example, the region has a high number of tech-savvy individuals who are early adopters of new technologies and platforms. This has created a favorable environment for the growth of crowdfunding, as customers are comfortable using online platforms to support projects. Furthermore, the EAEU region has a strong entrepreneurial culture, with many individuals eager to start their own businesses. Crowdfunding provides an alternative source of funding for these entrepreneurs, who may struggle to access traditional forms of financing. This has led to a vibrant and diverse crowdfunding ecosystem in the region, with a wide range of projects and ventures being supported.

Underlying macroeconomic factors: The growth of the Crowdfunding market in EAEU is also influenced by underlying macroeconomic factors. The region has experienced economic growth in recent years, which has created a favorable environment for startups and small businesses. This has led to an increased demand for funding, which crowdfunding platforms have been able to fulfill. Additionally, the EAEU region has a large and growing middle class, with increasing disposable incomes. This has created a pool of potential customers who are willing and able to support crowdfunding projects. The rise of digital platforms and social media has also made it easier for crowdfunding campaigns to reach a wider audience, further driving the growth of the market. Overall, the Crowdfunding market in EAEU is developing rapidly due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As more individuals recognize the potential of crowdfunding as a means to support innovative projects and startups, the market is expected to continue its growth trajectory in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.