Reward-Based Crowdfunding - China

The Reward-Based Crowdfunding market in China is expected to see a total transaction value of US$35.39m by 2024.
When compared globally, the United States leads with a projected transaction value of US$465m in 2024.
China's Crowdfunding market for Capital Raising is experiencing a surge in peer-to-peer lending platforms, offering diverse investment opportunities to individual investors.

Definition:

Reward-Based Crowdfunding is a financing form independent from financial institutions, location of the campaign creator or investor. Reward-Based Crowdfunding campaigns can be initiated for a wide range of different purposes such as product launches, art-, music- and film-financing, software development, scientifc research etc. Usually there is a financing goal defined by funding volume and time to reach this goal for every campaign. The campaign creator publishes engaging content (e.g. photos, videos, text) that explain the goal and motivation of the fundraising. Almost everyone can participate in reward-based crowdfunding campaigns as an investor. The only prerequisite is a valid payment account.

Additional Information:

Key players in the reward-based crowdfunding campaigns are Kickstarter and Indiegogo.

Reward-based Crowdfunding
Pre-financing of products, art, music and films, software or scientific research
e.g. Kickstarter, Indiegogo

Traditional venture capital investments
Equity-based Crowdfunding (see Crowdinvesting)
Lending-based Crowdfunding (see Crowdlending)

The Crowdfunding market in China has experienced significant growth in recent years, driven by changing consumer preferences, technological advancements, and favorable macroeconomic factors.

Customer preferences: Chinese consumers have shown a growing interest in supporting innovative projects and ideas through crowdfunding platforms. This is partly due to a cultural shift towards entrepreneurship and a desire to be involved in the development of new products and services. Additionally, crowdfunding provides an opportunity for individuals to support social causes and make a positive impact on society.

Trends in the market: One of the key trends in the Chinese crowdfunding market is the rise of reward-based crowdfunding. This type of crowdfunding allows individuals to contribute funds to a project in exchange for non-financial rewards, such as early access to the product or exclusive experiences. This trend is driven by the desire for unique and personalized experiences among Chinese consumers. Another trend in the market is the emergence of equity-based crowdfunding. This type of crowdfunding allows individuals to invest in startups and small businesses in exchange for equity ownership. Equity-based crowdfunding has gained popularity in China due to the potential for high returns on investment and the opportunity to support local entrepreneurs.

Local special circumstances: China has a large and rapidly growing middle class, which provides a significant customer base for crowdfunding platforms. The rise of social media and digital payment systems has also contributed to the growth of crowdfunding in China, as it has made it easier for individuals to discover and support projects. Additionally, the Chinese government has implemented policies to support entrepreneurship and innovation, which has created a favorable environment for crowdfunding platforms to operate.

Underlying macroeconomic factors: China's strong economic growth and increasing disposable incomes have played a significant role in the development of the crowdfunding market. As more individuals have discretionary income, they are more willing to contribute funds to projects and causes they believe in. Additionally, the Chinese government's focus on innovation and entrepreneurship has led to increased investment in startups and small businesses, which has further fueled the crowdfunding market. In conclusion, the Crowdfunding market in China has experienced significant growth due to changing consumer preferences, technological advancements, and favorable macroeconomic factors. Chinese consumers are increasingly interested in supporting innovative projects and social causes through crowdfunding platforms. The rise of reward-based and equity-based crowdfunding has been particularly notable in the Chinese market. The large and growing middle class, the prevalence of social media and digital payment systems, and government support for entrepreneurship and innovation have all contributed to the growth of crowdfunding in China.

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Financial market, in a PDF format.

Crowdfunding is the collective effort of a large number of individuals who network and pool small amounts of capital to finance a new or existing business venture. Each campaign is set for a goal amount of money and a fixed timeframe, each day is counted down and the money raised will be tallied up for visitors to follow its success. The size of the global crowdfunding market is growing and the largest markets are North America and Asia.