Reward-Based Crowdfunding - Chile

Chile is anticipated to see the total transaction value in the Reward-Based Crowdfunding market reach US$61.07k in 2024.
When comparing globally, it is evident that the United States leads with a transaction value of US$465m in 2024.
Chile's Crowdfunding market is gaining traction, offering innovative ways for local startups to raise capital and attract a diverse range of investors.

Definition:

Reward-Based Crowdfunding is a financing form independent from financial institutions, location of the campaign creator or investor. Reward-Based Crowdfunding campaigns can be initiated for a wide range of different purposes such as product launches, art-, music- and film-financing, software development, scientifc research etc. Usually there is a financing goal defined by funding volume and time to reach this goal for every campaign. The campaign creator publishes engaging content (e.g. photos, videos, text) that explain the goal and motivation of the fundraising. Almost everyone can participate in reward-based crowdfunding campaigns as an investor. The only prerequisite is a valid payment account.

Additional Information:

Key players in the reward-based crowdfunding campaigns are Kickstarter and Indiegogo.

Reward-based Crowdfunding
Pre-financing of products, art, music and films, software or scientific research
e.g. Kickstarter, Indiegogo

Traditional venture capital investments
Equity-based Crowdfunding (see Crowdinvesting)
Lending-based Crowdfunding (see Crowdlending)

The Crowdfunding market in Chile has been experiencing significant growth in recent years.

Customer preferences: Chilean consumers have shown a growing interest in supporting innovative projects and ideas through crowdfunding platforms. This is partly due to the rise of social media and the increasing connectivity of the population, which has made it easier for individuals to discover and contribute to crowdfunding campaigns. Additionally, Chileans have a strong sense of community and are often willing to support local entrepreneurs and initiatives. This cultural preference for supporting local projects has contributed to the success of crowdfunding in Chile.

Trends in the market: One of the key trends in the crowdfunding market in Chile is the increasing popularity of reward-based crowdfunding. This type of crowdfunding allows individuals to contribute to a project in exchange for a reward or product once the project is completed. This trend can be attributed to the fact that many Chilean entrepreneurs are using crowdfunding as a way to launch their products or businesses. By offering rewards to their backers, these entrepreneurs are able to generate interest and support for their projects. Another trend in the crowdfunding market in Chile is the emergence of equity crowdfunding. Equity crowdfunding allows individuals to invest in startups or small businesses in exchange for equity or shares in the company. This type of crowdfunding has gained traction in Chile as a way for entrepreneurs to access funding and for investors to support promising startups. The government has also introduced regulations to facilitate equity crowdfunding, which has further contributed to its growth.

Local special circumstances: Chile has a thriving startup ecosystem, with a number of innovative companies and entrepreneurs emerging in recent years. However, access to funding has often been a challenge for these startups. Crowdfunding has provided a new avenue for entrepreneurs to raise capital and bring their ideas to life. The success of crowdfunding in Chile can also be attributed to the supportive regulatory environment, which has encouraged the growth of crowdfunding platforms and facilitated investment in startups.

Underlying macroeconomic factors: Chile has experienced stable economic growth in recent years, which has created a favorable environment for crowdfunding. The country has a relatively high level of disposable income, which has allowed individuals to contribute to crowdfunding campaigns. Additionally, the government has implemented policies to promote entrepreneurship and innovation, which has fostered a culture of innovation and risk-taking. These macroeconomic factors have contributed to the growth of the crowdfunding market in Chile.

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Financial market, in a PDF format.

Crowdfunding is the collective effort of a large number of individuals who network and pool small amounts of capital to finance a new or existing business venture. Each campaign is set for a goal amount of money and a fixed timeframe, each day is counted down and the money raised will be tallied up for visitors to follow its success. The size of the global crowdfunding market is growing and the largest markets are North America and Asia.