Reward-Based Crowdfunding - Australia & Oceania

Australia & Oceania

Highlights

The Reward-Based Crowdfunding market in Australia & Oceania is projected to reach a total transaction value of US$3.21m in 2024.
When comparing globally, the United States leads with a transaction value of US$465m in 2024.
Australia's robust Crowdfunding sector is fostering innovation and supporting small businesses in the dynamic Capital Raising market.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Crowdfunding market in Australia & Oceania is experiencing significant growth and development.

Customer preferences: One of the key reasons for the growth of the Crowdfunding market in Australia & Oceania is the changing customer preferences. Customers are increasingly looking for alternative ways to fund their projects or support causes that they believe in. Crowdfunding provides a platform for individuals and organizations to raise funds from a large number of people who are willing to contribute small amounts. This appeals to customers who want to be part of something bigger and make a difference in their communities.

Trends in the market: One of the major trends in the Crowdfunding market in Australia & Oceania is the rise of equity crowdfunding. Equity crowdfunding allows individuals to invest in startups and small businesses in exchange for a share of the company. This trend has been fueled by the increasing number of startups and entrepreneurs in the region, as well as the growing interest in investing in high-growth industries such as technology and renewable energy. Equity crowdfunding provides an opportunity for investors to support innovative ideas and potentially earn a return on their investment. Another trend in the Crowdfunding market in Australia & Oceania is the emergence of niche crowdfunding platforms. These platforms cater to specific industries or causes, such as creative projects, social enterprises, and charitable organizations. This allows customers to find crowdfunding campaigns that align with their interests and values, and provides a more targeted and personalized crowdfunding experience.

Local special circumstances: Australia & Oceania is a diverse region with a rich cultural heritage and a strong sense of community. This has contributed to the growth of the Crowdfunding market, as people are more willing to support projects and causes that are close to their hearts. Additionally, the region has a high level of internet penetration and smartphone adoption, which has made it easier for people to access crowdfunding platforms and contribute to campaigns.

Underlying macroeconomic factors: The Crowdfunding market in Australia & Oceania is also influenced by underlying macroeconomic factors. The region has seen steady economic growth in recent years, which has increased disposable income and consumer confidence. This has led to a greater willingness to support crowdfunding campaigns and invest in startups. Additionally, the region has a strong entrepreneurial culture and supportive government policies, which have encouraged the growth of the startup ecosystem and contributed to the success of crowdfunding campaigns. In conclusion, the Crowdfunding market in Australia & Oceania is experiencing significant growth and development due to changing customer preferences, the rise of equity crowdfunding, the emergence of niche crowdfunding platforms, local special circumstances such as a strong sense of community, and underlying macroeconomic factors such as economic growth and supportive government policies. This trend is expected to continue in the coming years as more individuals and organizations turn to crowdfunding as a means of funding their projects and initiatives.

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.