Digital Capital Raising - Peru | Statista Market Forecast

The country of Peru is expected to see the total transaction value in the Digital Capital Raising market market reach US$1.75m by 2024.
In Peru, MarketReward-Based Crowdfunding is set to dominate the market, with a projected total transaction value of US$725.30k in 2024.
When compared globally, it is evident that the United States leads with the highest cumulated transaction value, reaching US$36bn in 2024.
Peru's digital capital raising market is experiencing a surge in blockchain-based crowdfunding platforms, revolutionizing traditional methods of capital raising.

Definition:

The Digital Caiptal Raising segment relates to digital financial services for business customers, and private borrowers. Included are Crowdinvesting models, which focus particularly on start-ups exchanging investment for company shares (equity-based), and Crowdfunding solutions, which are used for non-monetary compensation, for example product launches, music, art & film financing (reward-based). The market also includes bank-independent loan allocation for SMEs (Crowdlending) and for personal loans (Marketplace Lending or so-called Peer-to-Peer lending) through private or institutional investors via online platforms. In view of processing complexity, this market is focused on small and medium-sized enterprises (SMEs), freelancers and private persons. Bank financing is not considered, neither are any financial aspects that reach beyond the scope of small and medium-sized enterprises or donation-based Crowdfunding models.

Structure:

Digital Capital Raising consists of Reward-Based Crowdfunding, Crowdinvesting, Crowdlending and Marketplace Lending.

Additional Information:

The market comprises of transaction values, campaigns, average funding per campaign.

Alternative financing for SMEs and freelancers
Equity-based Crowdfunding (or Crowdinvesting)
Reward-based Crowdfunding (or Crowdfunding)
Alternative lending for SMEs and freelancers (bank-independent loans)
Online marketplaces for personal loan applications and private investors
Peer-to-Peer loans with interest rates depending on internal credit scoring of the platform provider

Traditional bank loans
Traditional venture capital investments by institutional or private investors

The Digital Capital Raising market in Peru is experiencing significant growth and development. Customer preferences are shifting towards digital platforms for capital raising, and there are several trends in the market that are driving this growth. Additionally, there are some local special circumstances and underlying macroeconomic factors that are contributing to the development of the market.

Customer preferences: Peruvian customers are increasingly turning to digital platforms for capital raising. This is due to several factors, including convenience, accessibility, and the ability to reach a larger pool of potential investors. Digital platforms offer a streamlined and efficient process for raising capital, allowing businesses to quickly and easily connect with investors. Additionally, digital platforms often provide tools and resources to help businesses navigate the capital raising process, making it more accessible for companies of all sizes.

Trends in the market: One of the key trends in the Digital Capital Raising market in Peru is the rise of crowdfunding platforms. These platforms allow businesses to raise capital from a large number of individual investors, often in exchange for equity or other forms of ownership in the company. Crowdfunding has become increasingly popular in Peru due to its ability to democratize the investment process and provide opportunities for small businesses and startups to access funding. Another trend in the market is the emergence of digital investment networks. These networks connect businesses with a network of potential investors, allowing for more targeted and efficient capital raising. Digital investment networks often provide additional services such as due diligence and investor matchmaking, further streamlining the capital raising process.

Local special circumstances: Peru has a growing entrepreneurial ecosystem, with a number of startups and small businesses looking for capital to fuel their growth. The country has seen an increase in the number of business incubators and accelerators, which are providing support and resources to these companies. This has created a demand for digital capital raising platforms that can help these businesses connect with investors and raise the necessary funds.

Underlying macroeconomic factors: Peru has a stable and growing economy, which is attracting both domestic and international investors. The country has experienced steady economic growth in recent years, and this has created opportunities for businesses to expand and grow. As a result, there is a need for capital to fuel this growth, and digital capital raising platforms are filling this gap. In conclusion, the Digital Capital Raising market in Peru is experiencing significant growth and development. Customer preferences are shifting towards digital platforms for capital raising, and there are several trends in the market that are driving this growth. Additionally, local special circumstances such as the growing entrepreneurial ecosystem and underlying macroeconomic factors such as a stable and growing economy are contributing to the development of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Financial market, in a PDF format.

Crowdfunding is the collective effort of a large number of individuals who network and pool small amounts of capital to finance a new or existing business venture. Each campaign is set for a goal amount of money and a fixed timeframe, each day is counted down and the money raised will be tallied up for visitors to follow its success. The size of the global crowdfunding market is growing and the largest markets are North America and Asia.