Marketplace Lending (Consumer) - Switzerland

Total transaction value in the MarketMarketplace Lending (Consumer) market market in Switzerland is forecasted to reach US$102.90m in 2024.
When compared globally, the United States leads with a transaction value of US$28bn in the same year.
Key Market Indicators offer a glimpse into the social and economic landscape of Switzerland, shedding light on market-specific trends.
These indicators, alongside information from statistical offices, trade associations, and businesses, form the basis for Statista's market models.
Switzerland's Marketplace Lending sector is experiencing a surge in consumer capital raising through innovative fintech platforms, reshaping the traditional borrowing landscape.

Definition:

Marketplace Lending platforms offer private users the option to place requests for loans in an online marketplace to find private investors who would invest at an appropriate interest rate. These services apply a credit score and list the financial requests by intended purpose before fixing a lending rate. One or more investors can then serve the credit request. Although banks act in cooperation with the platform providers, the lending is done, in principle, without direct exposure, risk audits or the formal requirements normally associated with credit lending. This is attractive for many users because the processes are expedited, there is less demand when it comes of the borrower’s creditworthiness and the conditions are often more flexible than with traditional bank loans. Users are defined in this case as active borrowers on an online platform; applicants or investors who are only partially recorded as users are not included. The amount of outstanding, short-term installments or consumer loans recognized during the applicable year is used here as a benchmark.

Additional Information:

Key players in the market are Lending Club, Zopa, Auxmoney and Prosper.

Online marketplace for personal loan applications and private investors
Peer-to-Peer loans with interest rates depending on internal credit scoring of the platform provider

Online comparison websites for bank loans
Traditional bank loans
Loans for business purposes (see Crowdlending)

Switzerland, known for its strong financial sector and stable economy, has seen a significant development in the Marketplace Lending (Consumer) market.

Customer preferences: Swiss consumers have shown a growing interest in Marketplace Lending (Consumer) platforms due to the convenience and efficiency they offer. These platforms provide borrowers with quick access to funds and offer competitive interest rates compared to traditional financial institutions. Additionally, the ease of the online application process and the ability to compare different loan options have attracted tech-savvy Swiss consumers.

Trends in the market: One of the key trends in the Marketplace Lending (Consumer) market in Switzerland is the rise of peer-to-peer (P2P) lending platforms. These platforms connect individual lenders directly with borrowers, cutting out the middleman and reducing costs. P2P lending has gained popularity in Switzerland as it offers higher returns for lenders and lower interest rates for borrowers. This trend is expected to continue as more Swiss consumers become comfortable with the concept of P2P lending. Another trend in the market is the emergence of specialized lending platforms. These platforms cater to specific consumer segments such as small business owners, students, or individuals with low credit scores. By targeting niche markets, these platforms are able to offer tailored loan products and attract customers who may have been overlooked by traditional lenders. This trend reflects the demand for customized financial solutions in Switzerland.

Local special circumstances: Switzerland's strong financial sector and reputation for stability have contributed to the growth of the Marketplace Lending (Consumer) market. Swiss consumers are known for their cautious approach to finance and their preference for secure investments. Marketplace Lending (Consumer) platforms offer an alternative investment option that is seen as relatively safe compared to other investment opportunities. This has encouraged Swiss investors to allocate a portion of their portfolios to Marketplace Lending (Consumer) platforms, further fueling the growth of the market.

Underlying macroeconomic factors: Switzerland's low interest rate environment has also played a role in the development of the Marketplace Lending (Consumer) market. With traditional banks offering low returns on savings and investments, Swiss consumers are seeking alternative ways to grow their wealth. Marketplace Lending (Consumer) platforms provide an attractive option for investors looking for higher yields. Additionally, the country's strong economy and low unemployment rate have contributed to a favorable lending environment, with borrowers having the means to repay their loans. In conclusion, the Marketplace Lending (Consumer) market in Switzerland has experienced significant growth due to customer preferences for convenience and competitive interest rates. The rise of P2P lending platforms and specialized lending platforms reflects the demand for tailored financial solutions. Switzerland's strong financial sector, cautious consumer behavior, low interest rate environment, and favorable macroeconomic factors have all contributed to the development of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Financial market, in a PDF format.

Crowdfunding is the collective effort of a large number of individuals who network and pool small amounts of capital to finance a new or existing business venture. Each campaign is set for a goal amount of money and a fixed timeframe, each day is counted down and the money raised will be tallied up for visitors to follow its success. The size of the global crowdfunding market is growing and the largest markets are North America and Asia.