Digital Capital Raising - Iceland

The country in Iceland is expected to reach a total transaction value of US$6.12m in the Digital Capital Raising market market by 2024.
In the same year, MarketMarketplace Lending (Consumer) is set to lead the market with a projected total transaction value of US$4.45m.
When compared globally, the United States is anticipated to achieve the highest cumulated transaction value of US$36bn in 2024.
Iceland's digital capital raising market is gaining traction among tech startups, leveraging the country's innovative fintech ecosystem for funding growth.

Definition:

The Digital Caiptal Raising segment relates to digital financial services for business customers, and private borrowers. Included are Crowdinvesting models, which focus particularly on start-ups exchanging investment for company shares (equity-based), and Crowdfunding solutions, which are used for non-monetary compensation, for example product launches, music, art & film financing (reward-based). The market also includes bank-independent loan allocation for SMEs (Crowdlending) and for personal loans (Marketplace Lending or so-called Peer-to-Peer lending) through private or institutional investors via online platforms. In view of processing complexity, this market is focused on small and medium-sized enterprises (SMEs), freelancers and private persons. Bank financing is not considered, neither are any financial aspects that reach beyond the scope of small and medium-sized enterprises or donation-based Crowdfunding models.

Structure:

Digital Capital Raising consists of Reward-Based Crowdfunding, Crowdinvesting, Crowdlending and Marketplace Lending.

Additional Information:

The market comprises of transaction values, campaigns, average funding per campaign.

Alternative financing for SMEs and freelancers
Equity-based Crowdfunding (or Crowdinvesting)
Reward-based Crowdfunding (or Crowdfunding)
Alternative lending for SMEs and freelancers (bank-independent loans)
Online marketplaces for personal loan applications and private investors
Peer-to-Peer loans with interest rates depending on internal credit scoring of the platform provider

Traditional bank loans
Traditional venture capital investments by institutional or private investors

The Digital Capital Raising market in Iceland is experiencing significant growth and development, driven by various factors such as customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: In Iceland, there is a growing preference among customers for digital capital raising platforms. This is due to the convenience and accessibility offered by these platforms, allowing individuals and businesses to easily raise capital online. Customers appreciate the ability to access a wide range of investment opportunities and the ease of conducting transactions digitally. Additionally, digital capital raising platforms often provide transparency and real-time updates on investment performance, which is highly valued by customers.

Trends in the market: One of the key trends in the Digital Capital Raising market in Iceland is the increasing popularity of crowdfunding platforms. These platforms allow individuals and businesses to raise funds from a large number of people, often through small contributions. Crowdfunding has gained traction in Iceland due to its ability to democratize the investment process and provide opportunities for individuals to support projects or businesses they believe in. This trend is also fueled by the rise of social media and online communities, which enable crowdfunding campaigns to reach a wider audience. Another trend in the market is the emergence of peer-to-peer lending platforms. These platforms connect borrowers directly with lenders, bypassing traditional financial institutions. This trend is driven by the demand for alternative lending options and the desire for faster and more streamlined loan processes. Peer-to-peer lending platforms in Iceland provide an efficient and transparent way for individuals and businesses to access capital, while also offering attractive returns for lenders.

Local special circumstances: Iceland's small population and close-knit business community create a unique environment for the Digital Capital Raising market. The country's relatively small size allows for easier networking and collaboration among entrepreneurs, investors, and other stakeholders. This fosters a sense of community and trust, which is crucial in the capital raising process. Additionally, Iceland's strong focus on innovation and entrepreneurship, combined with a supportive government and regulatory environment, further encourages the growth of the Digital Capital Raising market.

Underlying macroeconomic factors: The Digital Capital Raising market in Iceland is also influenced by underlying macroeconomic factors. Iceland has a stable and prosperous economy, with a high level of technological advancement. This provides a favorable environment for the development of digital capital raising platforms, as individuals and businesses have the necessary resources and infrastructure to participate in online investment activities. Furthermore, Iceland's strong financial services sector and well-regulated capital markets contribute to the overall confidence and trust in the Digital Capital Raising market. In conclusion, the Digital Capital Raising market in Iceland is experiencing significant growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The convenience and accessibility of digital capital raising platforms, coupled with the increasing popularity of crowdfunding and peer-to-peer lending, are driving the market forward. Additionally, Iceland's unique business environment and strong economy provide a solid foundation for the growth of the Digital Capital Raising market in the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Financial market, in a PDF format.

Crowdfunding is the collective effort of a large number of individuals who network and pool small amounts of capital to finance a new or existing business venture. Each campaign is set for a goal amount of money and a fixed timeframe, each day is counted down and the money raised will be tallied up for visitors to follow its success. The size of the global crowdfunding market is growing and the largest markets are North America and Asia.