The Crowdinvesting market in Portugal has been experiencing significant growth in recent years, driven by several factors.
Customer preferences: Investors in Portugal have shown a growing interest in crowdinvesting as a means of diversifying their investment portfolios and accessing new investment opportunities. The low interest rate environment in the country has also pushed investors to seek alternative investment options that offer higher returns. Additionally, the ease of accessing crowdinvesting platforms and the ability to invest small amounts of money has made it attractive to a wider range of investors, including those who were previously unable to participate in traditional investment markets.
Trends in the market: One of the key trends in the crowdinvesting market in Portugal is the increasing number of platforms and investment opportunities available to investors. As the market has grown, more platforms have entered the space, offering a variety of investment options across different sectors and industries. This has provided investors with a greater choice and has also increased competition among platforms, leading to improved services and better investment opportunities. Another trend in the market is the focus on sustainable and socially responsible investments. Investors in Portugal are increasingly looking for investment opportunities that align with their values and have a positive impact on society and the environment. This has led to the emergence of crowdinvesting platforms that specialize in sustainable and impact investing, catering to the growing demand for these types of investments.
Local special circumstances: Portugal has a strong entrepreneurial ecosystem, with a growing number of startups and small businesses seeking funding. Crowdinvesting has emerged as an important source of capital for these businesses, providing them with access to funding that may not be available through traditional sources such as banks. This has created a symbiotic relationship between investors and entrepreneurs, with investors seeking attractive investment opportunities and entrepreneurs seeking funding to grow their businesses.
Underlying macroeconomic factors: The growth of the crowdinvesting market in Portugal can also be attributed to underlying macroeconomic factors. The country has experienced a period of economic recovery in recent years, following the global financial crisis. This has created a more favorable environment for investment, with increased consumer confidence and a growing economy. Additionally, the government has implemented policies to support entrepreneurship and innovation, which has further fueled the growth of the crowdinvesting market. In conclusion, the crowdinvesting market in Portugal has experienced significant growth in recent years, driven by customer preferences for diversification and higher returns, as well as the availability of a wide range of investment opportunities. The focus on sustainable and socially responsible investments has also contributed to the growth of the market. The strong entrepreneurial ecosystem and supportive macroeconomic factors have further fueled the growth of crowdinvesting in Portugal.
Data coverage:
The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.Modeling approach / Market size:
Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.
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