Crowdinvesting, also known as equity crowdfunding, is a growing trend in Norway. It allows individuals to invest in small and medium-sized enterprises (SMEs) in exchange for equity or shares in the company. This form of investment has gained popularity in recent years due to its potential for high returns and the opportunity for individuals to support local businesses.
Customer preferences: Norwegian investors are increasingly turning to crowdinvesting as a means to diversify their investment portfolios and support local businesses. They are attracted to the potential for high returns and the opportunity to invest in innovative startups and SMEs. Additionally, crowdinvesting platforms provide a user-friendly and accessible way for individuals to invest, making it appealing to a wide range of investors.
Trends in the market: One of the key trends in the crowdinvesting market in Norway is the rise of sector-specific platforms. These platforms focus on specific industries such as renewable energy, technology, and real estate, allowing investors to target their investments in areas of interest or expertise. This trend reflects the growing demand for niche investment opportunities and the desire for investors to align their investments with their personal values. Another trend in the market is the increasing use of crowdfunding by established companies. While crowdinvesting was initially popular among startups and early-stage companies, more established businesses are now turning to this form of financing. This trend can be attributed to the benefits of crowdinvesting, such as access to a wider pool of capital and the opportunity to engage with a community of investors who can provide valuable insights and support.
Local special circumstances: Norway's strong entrepreneurial ecosystem and supportive business environment contribute to the development of the crowdinvesting market. The country has a high rate of entrepreneurship and a culture that values innovation and risk-taking. Additionally, the Norwegian government has implemented policies and initiatives to promote the growth of SMEs, including tax incentives and funding programs. These factors create a favorable environment for crowdinvesting and encourage both entrepreneurs and investors to participate in this market.
Underlying macroeconomic factors: Norway's stable economy and high disposable income levels also contribute to the growth of the crowdinvesting market. The country has a strong welfare system and a high standard of living, which allows individuals to allocate a portion of their income towards investments. Furthermore, Norway's low interest rates and favorable investment climate make crowdinvesting an attractive alternative to traditional investment options. In conclusion, the crowdinvesting market in Norway is experiencing growth and development due to customer preferences for diversification and local investment opportunities. The rise of sector-specific platforms and the participation of established companies are key trends in the market. Norway's entrepreneurial ecosystem, supportive business environment, stable economy, and high disposable income levels contribute to the growth of the crowdinvesting market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.Modeling approach / Market size:
Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.
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