Crowdinvesting, a form of crowdfunding where individuals invest in a project or venture in exchange for equity or a share of the profits, is gaining popularity in New Zealand.
Customer preferences: In New Zealand, investors are increasingly drawn to crowdinvesting due to its potential for high returns and the opportunity to support local businesses and startups. This form of investment allows individuals to diversify their portfolios and participate in ventures that align with their personal interests and values. Moreover, the ease of investing online and the transparency of the crowdinvesting process are appealing to investors in New Zealand.
Trends in the market: One of the key trends in the crowdinvesting market in New Zealand is the growth of platforms that focus on specific sectors or industries. This specialization allows investors to target their investments in areas they are knowledgeable about or passionate about, such as renewable energy, technology, or agriculture. By investing in projects that align with their expertise or interests, investors can make more informed decisions and potentially achieve higher returns. Another trend in the crowdinvesting market in New Zealand is the emergence of platforms that offer investment opportunities in early-stage startups. These platforms provide a platform for startups to raise capital and gain exposure, while also giving investors the chance to invest in potentially high-growth ventures. This trend reflects the entrepreneurial spirit and innovation that is prevalent in New Zealand's business landscape.
Local special circumstances: New Zealand's relatively small population and close-knit business community create a unique environment for crowdinvesting. The country's entrepreneurial culture and supportive startup ecosystem have fostered a sense of community among investors and entrepreneurs, leading to increased participation in crowdinvesting campaigns. Additionally, the New Zealand government has implemented policies and initiatives to encourage investment in startups and small businesses, further fueling the growth of the crowdinvesting market.
Underlying macroeconomic factors: New Zealand's stable economy, low unemployment rate, and strong investor confidence contribute to the development of the crowdinvesting market. The country's robust financial sector and well-regulated investment environment provide a solid foundation for crowdinvesting platforms to operate and attract investors. Furthermore, the growing interest in sustainable and socially responsible investments aligns with New Zealand's focus on environmental and social issues, creating opportunities for crowdinvesting in these sectors. In conclusion, the crowdinvesting market in New Zealand is experiencing growth due to customer preferences for high returns and the opportunity to support local businesses. The specialization of crowdinvesting platforms and the focus on early-stage startups are key trends in the market. New Zealand's entrepreneurial culture, supportive startup ecosystem, stable economy, and investor confidence are local special circumstances that contribute to the development of the crowdinvesting market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.Modeling approach / Market size:
Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.
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