The crowdinvesting market in Japan has been experiencing significant growth in recent years.
Customer preferences: Japanese investors have shown a strong interest in crowdinvesting as a means of diversifying their investment portfolios and accessing unique investment opportunities. This is particularly true for younger investors who are more open to alternative investment options. Additionally, the convenience and accessibility of online platforms have made crowdinvesting an attractive option for investors in Japan.
Trends in the market: One of the key trends in the crowdinvesting market in Japan is the increasing number of platforms and investment opportunities available to investors. As the market grows, more and more companies are turning to crowdinvesting as a way to raise capital. This has led to a wider range of investment opportunities for investors, including startups, real estate projects, and renewable energy initiatives. Another trend in the market is the focus on social impact investing. Japanese investors are increasingly interested in supporting projects that have a positive social or environmental impact. This trend is in line with the global movement towards sustainable investing and reflects the values and priorities of Japanese investors.
Local special circumstances: Japan has a unique business culture and regulatory environment that has shaped the development of the crowdinvesting market. The country has a strong emphasis on trust and reputation, and this extends to the investment landscape. Japanese investors are more likely to invest in projects or companies that have a proven track record or are backed by reputable institutions. This preference for established entities has influenced the types of investment opportunities available in the crowdinvesting market.
Underlying macroeconomic factors: Japan has experienced a low interest rate environment for an extended period of time, which has made traditional investments less attractive. This has led to a search for alternative investment options, including crowdinvesting. Additionally, the Japanese government has implemented policies to promote entrepreneurship and innovation, which has created a favorable environment for startups and small businesses. These factors have contributed to the growth of the crowdinvesting market in Japan. In conclusion, the crowdinvesting market in Japan is growing due to customer preferences for diversification and access to unique investment opportunities. The market is characterized by an increasing number of platforms and investment opportunities, as well as a focus on social impact investing. The unique business culture and regulatory environment in Japan, along with the low interest rate environment and government policies, have also contributed to the growth of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.Modeling approach / Market size:
Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.
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