Crowdinvesting, also known as equity crowdfunding, is gaining popularity in Croatia as a means for entrepreneurs and small businesses to raise capital. This alternative form of financing allows individuals to invest in early-stage companies in exchange for equity. The Crowdinvesting market in Croatia has been steadily growing in recent years, driven by several factors.
Customer preferences: Investors in Croatia are increasingly turning to crowdinvesting as a way to diversify their investment portfolios and support local businesses. This is driven by a growing interest in entrepreneurship and a desire to contribute to the development of the local economy. Additionally, crowdinvesting provides individuals with the opportunity to invest in innovative startups that may have high growth potential.
Trends in the market: One of the key trends in the crowdinvesting market in Croatia is the emergence of specialized platforms that cater to specific industries or sectors. These platforms provide investors with a curated selection of investment opportunities that align with their interests and expertise. For example, there are platforms that focus on technology startups, renewable energy projects, and real estate development. Another trend in the market is the increasing use of crowdinvesting by established companies as a way to raise additional capital for expansion or new product development. This allows companies to tap into a wider pool of investors and benefit from their expertise and network.
Local special circumstances: Croatia has a vibrant startup ecosystem, with a number of successful companies emerging in recent years. This has created a supportive environment for crowdinvesting, as investors are more willing to take risks and support early-stage ventures. Additionally, the government has introduced incentives and tax breaks to encourage investment in startups, further fueling the growth of the crowdinvesting market.
Underlying macroeconomic factors: The growth of the crowdinvesting market in Croatia is also influenced by broader macroeconomic factors. The country has experienced stable economic growth in recent years, which has increased disposable income and investment opportunities. Additionally, low interest rates have made traditional investment options less attractive, leading investors to seek alternative forms of investment such as crowdinvesting. In conclusion, the crowdinvesting market in Croatia is developing due to customer preferences for diversification and support of local businesses, as well as trends such as specialized platforms and the use of crowdinvesting by established companies. The local startup ecosystem and government incentives also contribute to the growth of the market. Overall, the crowdinvesting market in Croatia is expected to continue to expand as more individuals recognize the potential of this alternative form of financing.
Data coverage:
The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.Modeling approach / Market size:
Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.
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