The Crowdinvesting market in ASEAN has been experiencing significant growth in recent years, driven by customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors.
Customer preferences: Investors in ASEAN are increasingly looking for alternative investment opportunities that offer higher returns and greater diversification. Crowdinvesting platforms provide an avenue for individuals to invest in startups and small businesses, allowing them to participate in the growth potential of these companies. Additionally, investors are attracted to the transparency and accessibility of crowdinvesting platforms, as they can easily track their investments and make informed decisions.
Trends in the market: One of the key trends in the crowdinvesting market in ASEAN is the rise of fintech companies. These companies leverage technology to provide innovative crowdinvesting platforms, making it easier for individuals to invest in startups and small businesses. The increasing adoption of smartphones and internet connectivity in the region has also contributed to the growth of crowdinvesting, as investors can now access these platforms anytime and anywhere. Another trend is the emergence of sector-specific crowdinvesting platforms. These platforms focus on specific industries such as real estate, renewable energy, and agriculture, catering to investors who have a particular interest or expertise in these sectors. This trend allows investors to diversify their portfolios and support projects that align with their values or interests.
Local special circumstances: ASEAN countries have seen a rise in entrepreneurial activity, with many startups and small businesses seeking funding to fuel their growth. However, traditional financing options, such as bank loans, may be inaccessible or too costly for these businesses. Crowdinvesting provides an alternative source of funding, allowing entrepreneurs to raise capital from a large pool of investors. Furthermore, ASEAN countries have a young and digitally-savvy population, which is conducive to the growth of crowdinvesting. The region has a high internet penetration rate and a growing middle class, creating a large pool of potential investors. Additionally, the supportive regulatory environment in some ASEAN countries has facilitated the development of crowdinvesting platforms, providing a conducive ecosystem for startups and investors.
Underlying macroeconomic factors: ASEAN countries have been experiencing strong economic growth in recent years, driven by factors such as urbanization, rising disposable incomes, and increasing consumer spending. This economic growth has created opportunities for startups and small businesses, leading to a greater demand for funding. Crowdinvesting has emerged as a viable financing option for these businesses, as it allows them to raise capital quickly and efficiently. Additionally, the ASEAN region has been attracting foreign direct investment (FDI) due to its favorable business environment and market potential. This influx of FDI has contributed to the growth of the startup ecosystem, creating more opportunities for crowdinvesting. In conclusion, the crowdinvesting market in ASEAN is developing rapidly due to customer preferences for alternative investments, trends in the market such as the rise of fintech companies and sector-specific platforms, local special circumstances such as the need for alternative funding options and a young, digitally-savvy population, and underlying macroeconomic factors such as strong economic growth and increasing FDI. This growth is expected to continue as more individuals and businesses recognize the benefits of crowdinvesting as a means of raising capital and generating returns.
Data coverage:
The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.Modeling approach / Market size:
Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.
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