Crowdfunding - Central Asia

  • Central Asia
  • The total transaction value in the Crowdfunding market in Central Asia is projected to reach US$2.2m in 2024.
  • When compared globally, it is evident that the United States leads with a transaction value of US$465m in 2024.
  • In Central Asia, Crowdfunding is gaining traction as a popular alternative for capital raising among tech startups in the region.

Key regions: Germany, Brazil, Australia, Israel, United States

 
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Analyst Opinion

The Crowdfunding market in Central Asia has been experiencing significant growth in recent years.

Customer preferences:
One of the main reasons for the growth of the Crowdfunding market in Central Asia is the increasing preference of individuals to support innovative projects and startups. Crowdfunding provides a platform for individuals to contribute to projects that align with their interests and values, allowing them to have a direct impact on the success of these projects. Additionally, crowdfunding allows individuals to diversify their investments and support multiple projects simultaneously, which can be appealing to risk-averse investors.

Trends in the market:
A key trend in the Crowdfunding market in Central Asia is the rise of equity crowdfunding. This form of crowdfunding allows individuals to invest in startups and small businesses in exchange for equity ownership. Equity crowdfunding has gained popularity due to its potential for high returns on investment and the opportunity to support local businesses. This trend is supported by the growing number of startups and small businesses in Central Asia, which are seeking alternative sources of funding to fuel their growth. Another trend in the Crowdfunding market in Central Asia is the emergence of niche crowdfunding platforms. These platforms cater to specific industries or sectors, such as technology, art, or social causes. By focusing on a specific niche, these platforms are able to attract a targeted audience of supporters who are passionate about the particular industry or cause. This trend reflects the increasing diversity of crowdfunding projects in Central Asia and the growing demand for specialized platforms.

Local special circumstances:
One of the unique aspects of the Crowdfunding market in Central Asia is the cultural emphasis on community and collective support. In many Central Asian countries, there is a strong tradition of communal support, where individuals come together to help each other in times of need. Crowdfunding aligns with this cultural value by providing a platform for individuals to support projects and causes that benefit the community as a whole. This cultural context has contributed to the success and popularity of crowdfunding in Central Asia.

Underlying macroeconomic factors:
The Crowdfunding market in Central Asia is also influenced by underlying macroeconomic factors. The region has experienced rapid economic growth in recent years, which has resulted in an increase in disposable income and a growing middle class. This rise in disposable income has created a larger pool of potential crowdfunding supporters who have the financial means to contribute to projects. Additionally, the growing middle class in Central Asia is increasingly interested in investing in innovative projects and startups as a means of diversifying their investment portfolios and potentially generating higher returns. In conclusion, the Crowdfunding market in Central Asia is experiencing significant growth due to customer preferences for supporting innovative projects, the rise of equity crowdfunding, the emergence of niche crowdfunding platforms, the cultural emphasis on community support, and underlying macroeconomic factors such as economic growth and an expanding middle class. These trends and factors are driving the development of the Crowdfunding market in Central Asia and are likely to continue shaping its future growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

Overview

  • Capital Raised
  • Average Deal Size
  • Global Comparison
  • Number of Deals
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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