Digital Capital Raising - Cameroon

The Digital Capital Raising market market in Cameroon is projected to reach a total transaction value of US$329.90k in 2024.
MarketReward-Based Crowdfunding leads the market with a projected total transaction value of US$249.80k in 2024.
A global comparison reveals that the United States boasts the highest cumulated transaction value, hitting US$36bn in 2024.
Cameroon is seeing a rise in digital platforms facilitating capital raising, revolutionizing the country's traditional approach to fundraising in the capital market.

Definition:

The Digital Caiptal Raising segment relates to digital financial services for business customers, and private borrowers. Included are Crowdinvesting models, which focus particularly on start-ups exchanging investment for company shares (equity-based), and Crowdfunding solutions, which are used for non-monetary compensation, for example product launches, music, art & film financing (reward-based). The market also includes bank-independent loan allocation for SMEs (Crowdlending) and for personal loans (Marketplace Lending or so-called Peer-to-Peer lending) through private or institutional investors via online platforms. In view of processing complexity, this market is focused on small and medium-sized enterprises (SMEs), freelancers and private persons. Bank financing is not considered, neither are any financial aspects that reach beyond the scope of small and medium-sized enterprises or donation-based Crowdfunding models.

Structure:

Digital Capital Raising consists of Reward-Based Crowdfunding, Crowdinvesting, Crowdlending and Marketplace Lending.

Additional Information:

The market comprises of transaction values, campaigns, average funding per campaign.

Alternative financing for SMEs and freelancers
Equity-based Crowdfunding (or Crowdinvesting)
Reward-based Crowdfunding (or Crowdfunding)
Alternative lending for SMEs and freelancers (bank-independent loans)
Online marketplaces for personal loan applications and private investors
Peer-to-Peer loans with interest rates depending on internal credit scoring of the platform provider

Traditional bank loans
Traditional venture capital investments by institutional or private investors

The Digital Capital Raising market in Cameroon is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to this positive trajectory.

Customer preferences in Cameroon are shifting towards digital capital raising platforms due to their convenience, accessibility, and efficiency. Entrepreneurs and businesses in the country are increasingly looking for ways to raise capital quickly and easily, and digital platforms provide a solution to this need. These platforms allow entrepreneurs to connect with potential investors from around the world, expanding their reach and increasing their chances of securing funding.

Additionally, digital capital raising platforms often offer lower fees and faster processing times compared to traditional fundraising methods, further attracting customers in Cameroon. Trends in the market indicate a growing interest in digital capital raising in Cameroon. More and more entrepreneurs are turning to crowdfunding platforms to raise funds for their projects.

These platforms allow individuals to invest small amounts of money in exchange for a stake in the business or project. This democratization of investment opportunities has opened up new avenues for entrepreneurs in Cameroon, who may have previously struggled to secure funding through traditional channels. Furthermore, the rise of mobile banking and digital payment systems in the country has made it easier for individuals to participate in digital capital raising, further fueling the growth of the market.

Local special circumstances in Cameroon also contribute to the development of the Digital Capital Raising market. The country has a vibrant entrepreneurial ecosystem, with a growing number of startups and small businesses seeking funding. However, access to traditional financing options can be limited, particularly for early-stage ventures.

Digital capital raising platforms provide an alternative avenue for these businesses to raise the funds they need to grow and expand. Additionally, Cameroon has a large and active diaspora community, which can serve as a source of potential investors for local entrepreneurs. Digital platforms allow entrepreneurs to tap into this network and attract investment from Cameroonians living abroad.

Underlying macroeconomic factors further support the growth of the Digital Capital Raising market in Cameroon. The country has a young and dynamic population, with a high rate of smartphone adoption and internet penetration. This tech-savvy population is eager to embrace digital solutions and is well-positioned to take advantage of the opportunities offered by digital capital raising platforms.

Additionally, the government of Cameroon has recognized the importance of supporting entrepreneurship and innovation as drivers of economic growth. This supportive environment, coupled with the country's strategic location as a gateway to Central Africa, makes Cameroon an attractive market for digital capital raising. In conclusion, the Digital Capital Raising market in Cameroon is experiencing rapid growth and development.

Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to this positive trajectory. Entrepreneurs and businesses in Cameroon are increasingly turning to digital platforms to raise capital, attracted by their convenience, accessibility, and efficiency. With the continued growth of the digital economy and the supportive environment for entrepreneurship, the Digital Capital Raising market in Cameroon is likely to continue its upward trajectory.

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Financial market, in a PDF format.

Crowdfunding is the collective effort of a large number of individuals who network and pool small amounts of capital to finance a new or existing business venture. Each campaign is set for a goal amount of money and a fixed timeframe, each day is counted down and the money raised will be tallied up for visitors to follow its success. The size of the global crowdfunding market is growing and the largest markets are North America and Asia.