Key regions: Brazil, Germany, United States, United Kingdom, China
The Digital Capital Raising market in BRICS is experiencing significant growth and development, driven by several key factors.
Customer preferences: In the BRICS countries, there is a growing preference among customers for digital capital raising platforms. This is primarily due to the convenience and accessibility offered by these platforms. Customers can easily access and participate in capital raising activities from the comfort of their own homes or offices, eliminating the need for physical presence at traditional fundraising events. Additionally, digital platforms often provide a wider range of investment opportunities, allowing customers to diversify their portfolios and potentially earn higher returns.
Trends in the market: One of the major trends in the Digital Capital Raising market in BRICS is the rise of crowdfunding platforms. Crowdfunding has gained popularity as a way for individuals and businesses to raise capital from a large number of investors, often through small contributions. This trend is particularly prevalent in countries like Brazil and India, where there is a strong entrepreneurial culture and a need for alternative funding options. Crowdfunding platforms provide an opportunity for startups and small businesses to access capital that may not be available through traditional channels. Another trend in the market is the increasing adoption of blockchain technology. Blockchain, a decentralized and transparent ledger system, has the potential to revolutionize the way capital raising is conducted. It enables the issuance and trading of digital assets, such as cryptocurrencies or security tokens, which can be easily bought and sold on digital platforms. This technology offers benefits such as increased efficiency, reduced costs, and improved security, making it an attractive option for both issuers and investors.
Local special circumstances: Each BRICS country has its own unique set of circumstances that contribute to the development of the Digital Capital Raising market. For example, in Brazil, there is a large population of tech-savvy individuals who are eager to invest in innovative startups. The government has also implemented supportive policies to encourage entrepreneurship and digital innovation, further fueling the growth of the market. In Russia, there is a strong interest in blockchain technology and cryptocurrencies. The government has taken steps to regulate the industry, providing a more favorable environment for digital capital raising activities. Additionally, the country has a large pool of skilled IT professionals who are well-positioned to develop and implement blockchain solutions.
Underlying macroeconomic factors: The Digital Capital Raising market in BRICS is also influenced by underlying macroeconomic factors. The BRICS countries are experiencing rapid economic growth and urbanization, which is driving the demand for capital. Traditional sources of capital, such as banks and venture capitalists, may not be able to meet this demand, creating an opportunity for digital capital raising platforms to fill the gap. Furthermore, the BRICS countries have a large and young population, which is increasingly connected to the internet and mobile devices. This provides a fertile ground for the growth of digital platforms and the adoption of digital capital raising solutions. As internet penetration and smartphone usage continue to rise, the market for digital capital raising is expected to expand further. In conclusion, the Digital Capital Raising market in BRICS is witnessing significant growth and development due to customer preferences for convenience and accessibility, the rise of crowdfunding platforms, the adoption of blockchain technology, local special circumstances, and underlying macroeconomic factors. As the market continues to evolve, it presents new opportunities for both issuers and investors in the BRICS countries.
Data coverage:
The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.Modeling approach / Market size:
Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The scenario analysis is based on a Monte Carlo simulation approach generating a range of possible outcomes by creating random variations in forecasted data points, based on assumptions about potential fluctuations in future values. By running numerous simulated scenarios, the model provides an estimated distribution of results, allowing for an analysis of likely ranges and confidence intervals around the forecast.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.
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