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The Traditional Commercial Banking market in Thailand is experiencing notable shifts and developments in response to changing customer preferences, market trends, local special circumstances, and underlying macroeconomic factors.
Customer preferences: Customers in Thailand are increasingly seeking more personalized and convenient banking services, leading traditional commercial banks to invest in digital transformation and innovative technologies to enhance customer experience. The demand for seamless online banking, mobile payment solutions, and personalized financial advice is driving banks to adapt their services to meet these evolving preferences.
Trends in the market: One significant trend in the Traditional Commercial Banking market in Thailand is the growing competition from digital banks and fintech companies. These new entrants are disrupting the market with agile and customer-centric solutions, forcing traditional banks to rethink their strategies and offerings. Additionally, there is a noticeable shift towards sustainable and socially responsible banking practices, with customers showing a preference for banks that prioritize environmental and social impact.
Local special circumstances: Thailand's unique regulatory environment and cultural preferences play a crucial role in shaping the Traditional Commercial Banking market. The regulatory landscape in Thailand is evolving to promote innovation and competition while ensuring financial stability. Moreover, cultural factors such as a strong emphasis on relationships and trust influence customer preferences for traditional banking services despite the rise of digital alternatives.
Underlying macroeconomic factors: The economic landscape in Thailand, including factors such as GDP growth, interest rates, and inflation, impacts the Traditional Commercial Banking market. Economic stability and growth drive demand for banking services, while fluctuations in interest rates and inflation rates influence lending and investment decisions by commercial banks. Additionally, global economic trends and geopolitical developments can have ripple effects on the banking sector in Thailand.
Data coverage:
Data encompasses B2B and B2C enterprises. Figures are based on Net Interest Income, Bank Account Penetration rate, the value of Deposits, the number of depositors, the value of Loans, the number of borrowers, Credit Card Interest Income, the number of ATMs as well as the number of Bank Branches.Modeling approach / Market size:
Market sizes are determined by a combined Top-Down and Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use data provided by the IMF, World Bank and the annual reports of the top 1000 Banks by asset size. Next we use relevant key market indicators and data from country-specific associations such as GDP, deposit interest rates, lending interest rates or bank account penetration rates. This data helps us to estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast financial services for digital as well as traditional products and services.Additional Notes:
The market is updated twice per year in case market dynamics change.Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)