The food industry in Zambia has seen a significant shift towards online food delivery in recent years.
Customer preferences: Zambian consumers are increasingly looking for convenience and speed, which has led to the rise of online food delivery platforms. The younger generation, in particular, has shown a preference for ordering food online due to their busy lifestyles and the convenience of having food delivered to their doorstep. Additionally, the COVID-19 pandemic has further accelerated the demand for online food delivery services as more people are staying at home and avoiding crowded places.
Trends in the market: The online food delivery market in Zambia is witnessing a surge in the number of players entering the market. This has led to increased competition, resulting in lower prices and better services for consumers. Furthermore, many online food delivery platforms are expanding their offerings beyond just food delivery, with some offering grocery delivery and other services.
Local special circumstances: Zambia's food industry is dominated by small and medium-sized enterprises (SMEs), which has made it challenging for online food delivery platforms to achieve economies of scale. However, the rise of online food delivery has provided an opportunity for these SMEs to expand their customer base and reach more consumers. Additionally, the lack of physical infrastructure, such as proper addresses and road networks, has made it difficult for online food delivery platforms to operate efficiently in some areas.
Underlying macroeconomic factors: Zambia's economy has been struggling in recent years, with high inflation and a weak currency. However, the growth of the online food delivery market has provided a source of employment for many people and has contributed to the growth of the informal sector. Additionally, the government has been implementing policies to support SMEs, which has helped to spur the growth of the online food delivery market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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